DALLAS, June 2, 2009 (GLOBE NEWSWIRE) -- Retalix(r) (Nasdaq:RTLX), a leading provider of software solutions for retailers and distributors, today announced that K-VA-T Food Stores has selected Retalix Loyalty(tm) as its next-generation customer loyalty and promotions management system. The regional, family-owned supermarket chain operates more than 100 stores in Kentucky, Virginia and Tennessee under the Food City and Super Dollar banners.
Retalix Loyalty is a powerful, targeted promotions and consumer interaction solution that delivers offers, tracks performance, personalizes communications and protects profits. As an enterprise-wide, real-time, scalable system, Retalix Loyalty helps retailers grow sales profitably and build lifetime customers.
At Food City, Retalix Loyalty will be tightly integrated with the grocer's existing Retalix StoreLine point-of-sale (POS) and Retalix HQ price management system. The addition of Retalix Loyalty will provide an unprecedented ability to effectively manage pricing strategy, execute at the point-of service, and deliver customer-specific promotions, continuity and analysis in a comprehensive fashion.
"Our stores serve a growing population base of nearly 1 million households in a competitive market, so it's important to be able to quickly design and execute scalable and robust marketing and promotion campaigns," said Paul Widener, Vice President of Information Services at K-VA-T. "The Retalix Loyalty solution will enable us to do more creative and relevant communications and promotions in the store, at the fuel pumps and online."
"Retalix Loyalty will enable K-VA-T to target and reward their best customers, improve effectiveness of promotions and differentiate the shopping experience," said Ray Carlin, executive vice president of Retalix USA. "When executed properly, customer loyalty programs can be a catalyst for competitive differentiation and profitable growth."
About K-VA-T Food Stores Inc.
Headquartered in Abingdon, Virginia, K-VA-T Food Stores operates 106 retail food outlets throughout the tri-state regions of Southeast Kentucky, Southwest Virginia and Northeast Tennessee. Please visit www.foodcity.com for more information.
About Retalix
Retalix (Nasdaq:RTLX) is a leading provider of software solutions to retailers and distributors worldwide. The Company's product and services help its customers automate and synchronize essential retail and supply chain operations, encompassing stores, headquarters and warehouses. Specializing in the food industry, Retalix serves customers in more than 50 countries. For more information, visit www.retalix.com.
Retalix is a registered trademark of Retalix Ltd. in the United States and in other countries. The names of actual companies, products and services mentioned herein may be the trademarks of their respective owners.
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