Internet Brands Acquires Websites in Money and Leisure Categories
Engaging, Targeted Websites Complement Company's Existing Properties in Valuable Segments
| Source: Internet Brands, Inc.
LOS ANGELES, CA--(Marketwire - July 29, 2009) - Internet Brands, Inc. (NASDAQ : INET )
announced today that it has acquired three websites in its Consumer
Internet division. Two of the websites will join the company's Money and
Business vertical, while the third will join the Travel and Leisure
vertical.
"These three websites share two important characteristics with the rest of
the Internet Brands portfolio," said Bob Brisco, CEO of Internet Brands.
"First, most of their revenues come from small and medium size businesses;
and second, the vast majority of revenues are driven by performance based
advertising, which continues to perform well even in the current economic
environment."
The additions to the Money and Business vertical -- the company's newest
category that was announced last quarter -- are:
-- BusinessMart.com, a
marketplace of thousands of small businesses for sale by owners and brokers
across the United States. The site also features one of the largest
marketplaces of new franchising opportunities available on both a national
and local level.
-- BusinessFinance.com, a
content site focused on connecting small business owners to sources of
small business loans and other financing. The site also features a large
library of articles about starting and financing a small business.
The company's Travel and Leisure category addition is KidsCamps.com, a leading directory of
children's camps in the United States, including summer camps, day camps,
overnight camps, and a wide variety of specialty camps. The site provides a
marketplace for camp jobs and camps for sale. KidsCamps.com joins the
company's other camp-related property, MySummerCamps.com, which the company
purchased in 2008.
Company management will discuss the new acquisitions on the company's
second quarter 2009 earnings call, scheduled for 1:30 pm Pacific Time (4:30
pm Eastern Time) today.
About Internet Brands, Inc.
Los Angeles-based Internet Brands, Inc. (NASDAQ : INET ) is a leading
Internet media company that owns, operates and grows community and
e-commerce websites in the automotive, careers, home, money and business,
shopping, and travel and leisure categories. With a flexible and scalable
platform, Internet Brands operates a rapidly growing network of more than
200 websites, of which more than 90 each receive greater than 100,000
monthly unique visitors. In June of 2009, the company's websites received
50 million unique visitors. More than 95% of the traffic to the company's
websites is from non-paid sources.