SAN DIEGO, CA--(Marketwire - August 25, 2009) -
Departure has been selected
to fire up a national ad campaign for
RedBrick Pizza Worldwide, which
currently operates more than 80 restaurants across the nation and Canada.
Concept execution is underway and the campaign is set to debut this month,
with RedBrick's first ever TV spot, in all major markets.
"Departure's strategic insight and creative approach resonated with our
team," said Jim Minidis, founder and president of RedBrick. "We've worked
with several agencies in the past, but we feel this is the first time
someone has truly understood our brand. This is our first nationwide TV
effort, and we're eager to make an impact."
Despite the bad economy, Departure plans to increase RedBrick's market
share by highlighting the chain's unprecedented cooking style and recipes,
under the theme "The New Italian." RedBrick's new commercial, created by
Departure, is currently featured on YouTube at
http://www.youtube.com/user/RedbrickPizza.
Departure's prior work includes campaigns for several high-profile
restaurant chains including Wolfgang Puck and Pick Up Stix, and fine dining
establishments such as the chic Quarter Kitchen in downtown San Diego.
RedBrick Pizza is recognized as a leader in the fast casual dining segment
for innovating new dining trends. The company has received numerous
accolades including "Hot Concept of the Year" by Nation's Restaurant News,
"Top 50 New Franchises" by Entrepreneur magazine and ranked 8th in the
"Future 50 Fastest Emerging Chains" by Restaurant Business. The
neighborhood pizza cafes use only hand-rolled dough made with extra virgin
olive oil, gourmet cheeses, and premium toppings, and feature eco-friendly
practices such as biodegradable utensils and "green" tables.
"This is a good time for companies to gain market share," said Departure
Principal, Emily Rex. "We admire RedBrick's bold move during a time when so
many companies are cutting their marketing budgets, adopting a wait-and-see
attitude and failing to seize the opportunities. There's a certain
confidence in this decision and people will intuitively respond to it."
According to Principal and Creative Director Art Bradshaw, "RedBrick seemed
to be doing everything just a little differently, just a little better. The
notion of 'The New Italian' seemed to fit. But it's the TV spot that gets
to the core of that statement in a dramatic way. We think people will sense
the difference between RedBrick Pizza and the usual fast food formula."
About Departure
Departure is a progressive advertising agency that offers brands the power
to confidently embrace the new: new media, new technologies, new marketing
concepts, and new ways of making sense of the changing realities in
marketing communications. The agency offers a full range of capabilities,
encompassing both traditional and online.
Based in San Diego, with offices in New York and Dallas, Departure handles
clients in the technology, restaurant and hospitality, financial, tourism
and media entertainment industries. For more information on Departure,
please visit
www.departureadvertising.com.
About RedBrick Pizza
Launched in 2001, RedBrick Pizza has been acclaimed as the most innovative,
fast casual pizza franchise in the nation. Rapidly expanding to more than
80 stores throughout the United States and Canada, RedBrick Pizza plans to
be the largest gourmet pizza chain in the world. Only RedBrick fire-roasts
their pizza in a patented terra cotta oven -- at an amazing 1,000
degrees -- for an even, golden, Italian-style crust. Their unique recipes
feature only the finest ingredients, including hand-rolled dough using
extra virgin olive oil, Italian Suprema gourmet cheeses specially aged for
consistent flavor, and Italian-style red sauce blended fresh daily with 12
spices.
RedBrick's recent industry accolades include:
-- Ranked 8th in Restaurant Business' "2008 Future 50 Fast Emerging
Chains in America."
-- Ranked 9th in Fast Casual Magazine's "100 Top Movers and Shakers of
2007."
-- Nation's Restaurant News: "Hot Concept of the Year," 2006
-- Sunbelt Foodservice: "On The Cutting Edge," 2006
-- QSR Magazine's "Ones To Watch," 2005
RedBrick Pizza Worldwide offers both Master Development and single unit
franchises with turnkey training and support for consistent brand
development anywhere in the world. For more information, visit
www.redbrickpizza.com.
Contact Information: CONTACT:
Emily Rex
619-326-0288 x362