TotalTrainer and Laura Creavalle Announce Partnership
Laura Creavalle Light and Fit Recipes Now Available via the TotalTrainer on Demand Integrated Training and Nutrition Platform for the Club Fitness Industry
| Source: TotalTrainer
LAGUNA NIGUEL, CA and SCARBOROUGH, ONTARIO--(Marketwire - September 22, 2009) - TotalTrainer
LLC, and trainer, fitness chef, cookbook author and former pro bodybuilder
Laura Creavalle today announced a partnership whereby Laura Creavalle light
and fit recipes will be made available via the TotalTrainer integrated
training and nutrition platform for the club fitness industry.
Launched today (See: TotalTrainer Launches Integrated Training and
Nutrition Platform for the Club Fitness Industry), TotalTrainer is an on
demand platform for the delivery of personalized fitness training and
nutrition guidance, designed to help health clubs and gyms deliver optimal
fitness results, maximize client satisfaction, and generate new revenues.
As part of TotalTrainer's efforts to provide users with ultimate choice and
flexibility, the system offers access to more than 300 healthy light and
fit recipes from Laura Creavalle. These easy-to-prepare recipes enable
TotalTrainer users to create meals -- such as Shrimp Kebabs with Sun-Dried
Tomatoes and Basil, and Steak Fajitas -- that help support their fitness
goals.
"We're ecstatic to have someone of Laura's caliber as a TotalTrainer
partner," said Darin MacDonald, president and CEO, TotalTrainer LLC. "Laura
has had such a tremendous impact in the fitness world and in the area of
nutrition, which is so critical to overall health and wellness. Her recipes
aren't just healthy, they're also easy to prepare and taste great."
"I'm incredibly excited about this opportunity to expand the Laura
Creavalle brand via the TotalTrainer system to reach fitness enthusiasts
interested in eating healthy," said Laura Creavalle. "It's an ideal
partnership, as both the TotalTrainer and Laura Creavalle camps share a
passion for fitness and educating the public on the importance of diet in
supporting a fit and healthy lifestyle."
About TotalTrainer
TotalTrainer provides personalized training and nutrition planning
delivered via leading-edge technology to help gyms, health clubs and
trainers deliver optimum fitness results and client satisfaction, and
maximize revenues. Our goal is to revolutionize the fitness industry by
becoming the defacto standard in integrated training and nutrition
technology. There's training and then there's TOTALTRAINING. For more
information, view our website at www.gototaltrainer.com.
About Laura Creavalle
One of the most successful female bodybuilders of the 90s, Creavalle was
the first woman to win the Ms. International title three times, was twice
runner-up in the Ms. Olympia contest, and holds the record for the most
consecutive Ms. Olympia appearances -- 12 from 1988 to 1999.
Today, Creavalle is a chef, trainer and author of numerous cookbooks
focused on healthy cooking. She has traveled extensively to Russia,
Czechoslovakia and the Middle East giving nutritional seminars and training
professional chefs in the preparation of low fat cuisine. Creavalle
cookbooks include: "A Taste of Club Creavalle" and the "Lite Lifestyle,"
and is a feature editor for Muscle and Fitness magazine on low fat cooking
in the publication's Muscle Fare Column. She has also operated Club
Creavalle Training Camp, teaching exercise principles, healthy meal
preparation, weight management and nutritional planning to support athletic
endeavors.