PHOENIX and NEW YORK, Oct. 13, 2009 (GLOBE NEWSWIRE) -- Modavox, Inc. (OTCBB:MDVX), Internet broadcasting pioneer and holder of several patented technologies, provides the following update on matters related to the growth of Augme Mobile, acquired in July 2009 and now operating as a fully integrated division of Modavox. The Augme Mobile division announces a new Managing Director & VP of Sales, a product showcase for consumer packaging companies through indirect channel partner Graphic Packaging International, and an innovative media entertainment product offering.
Modavox is pleased to announce that David Apple has joined as the new Managing Director and Vice President of Sales for the Augme Mobile division, bringing over ten years of direct multi-media sales and marketing strategy experience. Mr. Apple is primarily responsible for driving revenue, which includes maximizing client opportunities through indirect channel partnerships, exploring new vertical markets such as real estate, and growing the overall client base for the AD+LIFE(TM) platform.
Prior to joining Modavox, Mr. Apple served as Vice President of Business Development for a global interactive advertising agency, leading teams of creative, research, and technology professionals to develop interactive strategies for global clients. Previously, Mr. Apple held leadership positions within a major broadcast television network in New York City, where he led the development of multi-media sales packages for major advertisers serving over 30 national markets. Mr. Apple brings an understanding of interactive customer behaviors and tendencies that will further enable Augme Mobile to lead advertising agencies and top national brands into the modern world of consumer targeting applications and mobile communication technologies.
One of the top priorities of the newly integrated Augme Mobile division is to more aggressively market and showcase the capabilities of the AD+LIFE(TM) platform. Coming this Fall, Augme Mobile and Graphic Packaging International are teaming up to create The Mobile Lab complete mobile response experience in Bentonville, Arkansas -- home to Walmart. Brand champions will have the ability to physically experience the AD+LIFE(TM) mobile response platform, and learn how easy it is to incorporate into their existing marketing initiatives.
"Mobile marketing is here -- it is turnkey, inexpensive, and it works with nearly all devices and networks, not just smart phones," said David Apple. "It is key that brand champions concentrate on moving forward, and maturing in the mobile marketing space... with a full understanding of the tolls available, and without fear and unnecessary expense. The Mobile Lab and our strong partnership with Graphic Packaging International will provide a unique opportunity to demystify mobile marketing through hands-on experience with all of the capabilities of the AD+LIFE(TM) platform."
One of the features that will be available for a test drive in The Mobile Lab is 'Augme Media' -- a new solution delivered through the Augme Mobile AD+LIFE(TM) platform that seamlessly enables film, TV, and music libraries to monetize their content through brand partnerships and associates Fortune 500 products with exciting entertainment properties. As entertainment companies continue to struggle to significantly monetize the digital rights for their content libraries, an opportunity has emerged to connect major brand advertising dollars with premium content. Augme Media represents a partnership and an integrated solution that connects mobile promotions with premium entertainment properties which customers can view via their mobile devices and online.
The Augme Media solution will offer clients using the AD+LIFE(TM) mobile marketing platform a streamlined and turnkey solution that attracts consumer response and interaction through print advertising media and product packaging by making popular entertainment readily available through the mobile phone. Clients now have a compelling entertainment based application that augments existing advertising by creating customized content offerings based on unique messaging needs through an integrated solution that turns around major promotions immediately.
Film industry veteran Richard Matson, most recently the Founder of Matson Films, is partnering with Augme Mobile to lead the creation of the Augme Media solution. Mr. Matson is an innovative leader in theatrical, video and Internet distribution for independent films. Matson Films, a company that pioneered many of the online marketing techniques now considered industry standards, continues to be recognized as an industry leader in web-based marketing and event-based distribution. Prior to starting Matson Films, Mr. Matson founded Transmission Films, the third largest online movie distribution company in the world during the new medium's 2nd generation. Using a legal Peer-to-Peer platform, Transmission was a pioneer in what is now considered the future of movie distribution.
Mark Severini, CEO of Modavox, stated, "Augme Mobile -- now a fully operating division of Modavox -- continues to make excellent progress in the evolving and highly competitive market for mobile marketing services. Adding a key sales leader in David Apple, furthering our efforts to aggressively showcase the AD+LIFE(TM) platform with our strong and trusted partner Graphic Packaging International, and adding an innovative solution with real consumer appeal such as Augme Media -- are some of the steps necessary to position Augme Mobile as a leader in mobile marketing. Most importantly, these milestones combined with all of our other efforts are geared toward achieving our most important corporate goals -- aggressively driving revenue, providing valuable services that leverage our IP portfolio, and achieving profitability in high growth markets."
About Modavox
Modavox, Inc., the customized communications company, is a pioneer in Internet broadcasting, producing and syndicating online audio and video, offering innovative, effective, and comprehensive online tools for reaching targeted niche communities worldwide. Through patented Modavox technology, Modavox delivers content straight to desktops and Internet-enabled devices. Modavox provides managed access for live and on-demand Internet radio broadcasting, e-learning and rich media advertising. For more information, please visit www.modavox.com.
Forward-Looking Statements
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