Digital Data Exchange Declares Standards for Digital Film and TV; Announces Open Meeting on November 6th in Sunnyvale, CA
| Source: ASCAP
NEW YORK, NY,--(Marketwire - October 21, 2009) - Digital Data Exchange ("DDEX") has announced
two significant standards that lay out a common format (in XML) for
exchanging information about TV programs, movies and videos in the digital
media value chain. The first message enables content owners to send
information to digital retailers and aggregators to provide to the
consumer, and the second enables the digital retailers and aggregators to
send the content owners information about sales and usage.
DDEX is also hosting an Open Meeting on Friday, November 6th in Sunnyvale,
California, which will offer any companies operating in the digital media
value chain the opportunity to gain a detailed insight into the structure
of the standards and learn some tips about how they can be implemented.
"As the digital media world continues to grow, all participants involved in
DDEX are increasingly involved in managing information about music used in
TV program, movie and video product. The existing DDEX messages already
cover almost any audio business model you can think of, but these standards
extend that capability to cover music used in TV program, movie and video
product," said Chris Amenita, ASCAP, the chair of DDEX.
The Open Meeting will be an opportunity for operational and technical
personnel to spend time gaining a detailed understanding of the standards
and how they were constructed. Some of the companies that are now using the
standards will also provide insight into how they overcame the challenges
of implementation. Details of the time and location for this meeting can be
found at www.DDEX.net. Registrations for attendance at the Open Meeting can
be made by e-mailing secretariat@digitaldataexchange.com.
"A huge amount of effort and resource has been spent over the last three
years getting the DDEX standards to this point. Now we have a series of
stable and proven standards that companies can be confident to implement in
order to gain the benefits that standardization brings in the form of
improved efficiency and reduced cost," said Amenita. "Further
implementations of the DDEX standards have been carried out since we
announced the first ones in October last year. We are confident that the
standards have now been perfected to meet the widest possible requirements
and therefore do not expect any upgrades until well into the middle of
2010."
DDEX has also announced a third standard that allows sales and usage to be
reported to record companies and music rights societies (and is known as
the Digital Sales Report). However, rather than use XML, it is in a "flat
file" format, which means that simple applications such as Excel and .csv
files can be used to exchange information. It has been created to offer
companies not able to handle XML the benefit of using DDEX standards.
"As always DDEX has been listening to a wide range of companies in the
digital music business as well as its own members. It became apparent that
there are a significant number of companies out there that would welcome
the opportunity to use standardized message formats but do not have the
experience of XML to be able to implement the existing DDEX standards. We
have therefore produced this version of the Digital Sales Report in
response to this issue. We are very hopeful that this will enable a large
number of companies to become DDEX compliant using ubiquitous applications
like Excel, without needing the investment that larger companies can deploy
when implementing XML," said Amenita.
Two minor updates of two other standards have also been published which are
the Digital Sales Report Message Suite (Simple Profile) and the Message
Transfer Via FTP Standard. All the specifications for all the DDEX
standards can be accessed at http://www.ddex.net/documents.html.
About DDEX:
DDEX was set up to develop and encourage the adoption of standard XML
message formats to improve the current exchange of data between companies
operating in the digital media content value chain. The standards enable
the identification of the information required to provide digital media
content to the consumer and report sales back to the content owning
companies, as well as common ways for this data to be exchanged between
companies. DDEX was formed in 2006 by the world's leading companies and
organizations involved in the digital music value chain. Initially DDEX has
therefore focused on the digital music value chain, but DDEX is now
encouraging membership from stakeholders in any media sectors that overlap
with music.
The charter members of the organization are the music content companies
Sony Music, The Orchard, Warner Music Group and Universal Music Group;
music rights societies from the U.S., UK, Spain and France, The American
Society of Composers, Authors and Publishers (ASCAP), The Harry Fox Agency
Inc. (HFA), PRS for Music, Société des Auteurs, Compositeurs et Éditeurs de
Musique (SACEM), Sociedad General de Autores y Editores (SGAE); and the
digital and mobile service providers, Apple Inc., France Telecom, Nokia,
RealNetworks Inc®, and Telefónica Servicios de Música S.A.U.
Membership of DDEX is open to any organization with a business interest in
the digital media content value chain.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.