NEW YORK, Dec. 1, 2009 (GLOBE NEWSWIRE) -- The hype around Cloud Computing may make you believe that you can build and launch an application in days. In reality, it is easier to build a cloud product than it is to earn money from one. Despite the potential of the cloud model, most software companies do not see the return on investment (ROI) after building a Software as a Service (SaaS) product. They find the costs of servicing customers to be much higher and revenues to be much lower than expected.
The real costs of migrating to the SaaS model and how to estimate them before building your product will be the focus of the presentation by Navatar Group cofounder and Principal Alok Misra at this year's Cloud Futures Software Vendor SaaS Migration Conference, to be held December 7-8, 2009, in San Jose, CA. The session will be useful for independent software vendors (ISVs) wanting to understand the true costs of operating a SaaS business, before they migrate their On Premise product into the cloud.
Misra's session, titled "Assess the cost of adopting a cloud model," begins at 3PM PST on Monday, December 7, and focuses on:
* Examples of challenges that software vendors encounter when migrating to a SaaS model * How to analyze hidden costs in the SaaS model and avoid getting blind-sighted by them * Accurately forecasting subscriptions and seat prices to create realistic revenue projections.
The session will include insights from Navatar Group's experience in building, selling and supporting commercial products as a leading Value Added Reseller (VAR) of salesforce.com's Force.com platform in Financial Services. To learn more about Navatar Group's SaaS products for Force.com please visit http://www.navatargroup.com.
"Alok Misra is one of the select Cloud Computing leaders with real world experience, having turned Navatar Group into a premier cloud service provider," said Ravi Virpal, Director, CloudFutures. "We are very excited to have him share his valuable insights with the attendees of CloudFutures."
"Building a successful cloud business requires much more than just developing an application," said Alok Misra, Principal, Navatar Group. "The conference and the sessions provide a terrific opportunity for ISVs to figure out the intricacies of the cloud business model upfront so you can decide whether it makes commercial sense."
Learn more about other critical questions that an ISV must ask before migrating into the cloud, at:
http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/When-to-Use-the-Force-57661.aspx
Download Alok Misra's Whitepaper -- The Dos and Don'ts of the Transition to Cloud Computing:
http://navatargroup.com/WhitePaper.html
Review Alok Misra's biography:
http://www.navatargroup.com/about_meet_our_team.html
Download Alok Misra's podcast interview at:
Get more information on the conference at:
http://www.cloudfutures.com/usa.
About Navatar Group
Navatar Group (http://www.navatargroup.com), a global salesforce.com partner and reseller, provides CRM & Cloud Computing services and products. Founded by veterans of Deloitte Consulting, Navatar Group has enabled several large companies develop, market and support commercial Cloud products as well as helped hundreds of organizations successfully implement SaaS solutions on the Force.com platform.
One of the first to bring Wall Street experience to Cloud Computing, Navatar Group also has first-hand experience in launching Cloud products, being a leading provider of Force.com solutions for the financial sector. Our comprehensive SaaS Transformation methodology is designed to help ISVs with all business and technical aspects of a SaaS transition. Navatar Group is headquartered on Wall Street, New York with offices in Washington, DC, London and New Delhi, India.
The Navatar Group Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6585