USI Announces New Product to be Released Second Quarter of 2010; USI Enters Automobile Market


LAFAYETTE, Ind., Dec. 9, 2009 (GLOBE NEWSWIRE) -- Ultimate Sports, Inc. (Pink Sheets:USPS), a manufacturer and supplier to the recreational vehicle industry, announced today that the company is currently developing after market fenders for two different mainstream automobile models. The fenders will give new vehicles on the market today a nostalgic look that will be unbeatable by any competitor.

The base model of the new USI fender kits will sell for between $650 and $850 per kit. Models painted by USI will cost between $1,000 and $1,250 per kit.

Kevin Metheny, President of Ultimate Sports, states, "The fender kit project falls under a totally different category than what USI typically does. We decided to start building the kits in an effort to further strengthen and expand our full year marketing program which is currently underway. USI anticipates selling 1,500 to 3,000 kits the first year of production. This should increase our revenues between two and three million dollars within 12 to 18 months. We anticipate a May, 2010 release of the new kits."

About Ultimate Sports, Inc.:

Ultimate Sports specializes in every item, large and small, that snowmobilers need in order to enjoy the sport and improve their performance -- especially snowmobile skis of all types. We have an extensive inventory of carbide studs, mount kits, wear bars, suspension parts, snow flaps, alignment bars, and so much more. According to the International Snowmobile Manufacturers Association, over $28 billion in economic activity occurred in North America related to snowmobiling in the 2008-2009 season. In addition, 1,652,642 snowmobiles were registered in the United States in 2009; up 1% over 2008. These facts prove that the snowmobile industry is a profitable one, and a great place for USI to excel. Visit www.usi-skis.com for more information.

Forward Looking Statements:

This press release contains certain forward-looking statements. Investors are cautioned that certain statements in this release are "forward looking statements" and involve both known and unknown risks, uncertainties and other factors. Such uncertainties include, among others, certain risks associated with the operation of the company described above. The Company's actual results could differ materially from expected results.



            

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