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Adknowledge Becomes Fifth Largest Online Advertiser Marketplace After Integration of Social Media Monetization Platform
Adknowledge BidSystem 3.0 Integrates Social, In-Game, and Email Channels
| Source: Adknowledge
KANSAS CITY, MO--(Marketwire - December 15, 2009) - Adknowledge, the largest privately owned
online ad network, today announced a new release of its self-service
auction marketplace, BidSystem 3.0 (www.bidsystem.com), which gives
advertisers the ability to bid for leads on a CPA (cost per action) basis
within Facebook and MySpace applications. All other ad inventory within
the BidSystem network will continue to be auctioned off on a CPC (cost per
click) basis.
Each day, millions of consumers are playing thousands of games on Facebook
and MySpace. Many games allow users to purchase virtual currency to obtain
access to special features within the games. Instead of requiring users to
purchase virtual currency, Adknowledge operates a platform (through its
acquisition of Super Rewards) that allows consumers to sign up for free
trials in exchange for receiving virtual currency. Each day, Super Rewards
generates thousands of free trial leads for hundreds of different
advertisers.
Most importantly, the launch of BidSystem 3.0 makes Adknowledge the largest
advertiser marketplace behind Google, Yahoo!, MSN, and Facebook. Unlike
Google and Yahoo!, it helps advertisers reach consumers in keyword-lite
content (where Google Adsense and contextual targeting are not effective),
such as in games, emails, and social networks.
Adknowledge BidSystem 3.0 delivers key benefits to advertisers. By
integrating the ability to bid on a CPA basis for leads, advertisers
significantly extend their reach to highly engaged consumers looking to
earn virtual currency, points, or virtual goods in exchange for signingup
for offers in thousands of social games. Advertisers can also now easily
integrate and manage their global campaigns across web sites, email, and
online social channels -- all from a single, intuitive interface. Finally,
advertisers benefit from increased transparency and control over their ad
inventory to optimize campaigns and target offers more effectively.
"By integrating CPA bidding into BidSystem.com for leads generated from
free trials or sign-ups in social media, we're providing small and
mid-sized advertisers with the ability to reach millions of highly engaged
consumers on Facebook and MySpace -- and only pay for results!" said Scott
Lynn, CEO of Adknowledge. "By cross-selling our 10,000+ existing customers
using BidSystem.com, we hope to bring fresh advertisers into the Super
Rewards offer wall."
Powered by its industry-leading targeting technology, Adknowledge BidSystem
3.0 provides thousands of advertisers with an easy-to-use interface and
robust bidding, reporting, and conversion-tracking features that
efficiently manage advertisers' campaigns across its pay-per-click network.
The Adknowledge targeting technology predicts future behaviors based on
consumers' past responses, optimizing pricing and campaign performance
while maintaining privacy. For more information, visit www.bidsystem.com.
About Adknowledge
Adknowledge, the 5th largest advertiser marketplace, utilizes powerful
predictive technology to connect advertisers with consumers across multiple
channels, including Social, Email, and Web Content. Adknowledge has grown
to be the largest independent advertiser marketplace focused on
high-quality alternatives to traditional search engine advertising. In the
past two years, the company has acquired Super Rewards, MIVA, Cubics,
Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge
has domestic offices in Los Angeles, San Francisco, Chicago, New York, and
Florida, and international offices in Canada, the United Kingdom, and
Australia. For more information, visit www.adknowledge.com.
About Super Rewards
Super Rewards is a leading provider of monetization solutions for online
games and social networks. The Super Rewards "offer wall" delivers highly
targeted advertising offers to millions of global Web site and social
network users. The platform seeks to maximize revenues for developers while
allowing users to earn virtual currency in exchange for signing up for free
products or trial offers. For more information, visit www.srpoints.com.