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FilterForGood and Bob Harper Help Sustain Your Health and the Health of the Planet
| Source: The Brita Products Company
OAKLAND, CA--(Marketwire - January 6, 2010) - This New Year, reduce both your ecological and
physical impact with the help of FilterForGood and trainer Bob
Harper's "My Trainer Bob."
FilterForGood, a partnership between Brita and Nalgene, and Harper have
teamed up to help all people connect the drops and to show how small steps,
such as drinking filtered water from a reusable bottle, can help achieve
your sustainability goals.
Harper and FilterForGood first joined forces on NBC's show "The Biggest
Loser" to help contestants reduce their waist and waste by going bottled
water-free on-set. For the last four seasons, the show's contestants,
trainers and crew switched from bottled water to FilterForGood Nalgene
bottles and Brita-filtered water, saving more than 128,000 disposable
bottles(1) from potentially ending up in landfills. Together, FilterForGood
and Harper have helped contestants improve their personal health and the
health of the environment by teaching easy lifestyle changes that enrich
and uplift physically, emotionally and spiritually.
Now, FilterForGood and Harper are bringing their simple steps to help
sustain your body, mind and the environment to benefit all people. "I know
from experience that sticking to your personal weight-loss and
sustainability goals is especially hard during the holiday season," said
Harper. "That's why, with the help of FilterForGood, I've put together the
following tips to make it easier for people to maintain their goals during
the holiday season and into the New Year."
-- During parties, you can cut calories and still eat the foods you enjoy,
simply by cutting your portions in half. You'll consume 50 percent fewer
calories without having to deprive yourself of any of your favorite foods.
-- Water, water and more water! Water enriches your skin and is essential
for weight loss. Drink as much filtered water throughout the day as you
can. It's easy if you carry a refillable bottle to work or to the gym, like
the Brita FilterForGood bottles.
-- Make sure you set aside time for yourself everyday. You will need this
time to exercise, relax and become more in tune with your body and what it
needs. It is this attitude, followed by the reinforcing behavior that will
act as the most positive reinforcement for your new commitment to taking
charge of your life.
-- Make sure you eat every four hours. This not only offsets hunger, but
keeps you away from triggers that cause overeating or unnecessary snacking.
-- Grow confidence. When the calendar changes years, it's key to take
stock. Look at all the areas of your life and make a list of your strengths
in all those areas.
-- Avoid foods high in sodium. Sodium makes you retain fluids and acts as
an appetite stimulant and contributes to heart disease.
-- Choose fruit for dessert. Yes, it's hard to resist finishing off a meal
with something sweet, in particular that holiday chocolate cake, but
instead of selecting a high-fat, high sugar food, satisfy your taste buds
with a fruit cup or sorbet that will cleanse you palate and answer the call
for something sweet.
-- Remember that taking care of yourself does not happen in just the
holiday months. It's a lifestyle, not a plan!
You can find more of Harper's easy tips to achieve personal weight loss and
sustainability goals by visiting Harper's Web site at MyTrainerBob.com and see Bob on NBC's
"The Biggest Loser" Tuesday's 8/7c. Also, be sure to check out FilterForGood.com to learn more
ways you can go green and to take the FilterForGood pledge to reduce
bottled water waste.
(1) Based on 32,000 16.9 oz bottles of water used per season over the
course of four seasons, which would translate to 128,000 bottles saved.