JACKSONVILLE, Fla., Feb. 3, 2010 (GLOBE NEWSWIRE) -- Mariner’s Choice International, Inc. (Pink Sheets:MCII), a North American manufacturer of multiple-market, high-performance, eco-safe products, today announced that the company has signed a pivotal agreement giving it direct access to 30 actively selling reputable agents throughout the U.S. and Canada, as well as the benefit of their consultancy in consumer awareness, packaging and brand awareness.
These agents currently sell in excess of $125 million a year to national big-box stores, as well as national and regional retailers in various specialty outlets, which include pharmacy, grocery, pet care, household and automotive sectors in addition to mail order houses. They will leverage existing relationships with their accounts and the current market dynamics of retailers increasing their brand equity through private-label products. The agents will focus their efforts on the dynamic Mariner’s Choice technology platform, which has delivered proven product performance for multiple market applications. Already, interest has been expressed by a number of their accounts, and many additional opportunities for growth have been identified.
Amie Hingston, President and CEO of Mariner’s Choice, commented, “This agreement gives Mariner’s Choice significant representation by well-seasoned agents, who are excited about offering a quality, eco-safe product line that conveys added value to their retailers. The collective efforts of these agents could exponentially increase our private-label market share. We are extremely pleased to have them aboard, and we look forward to accelerating our sales activities with their involvement.”
About Mariner’s Choice International, Inc.
Mariner’s Choice manufacturers and markets high-performance, eco-safe retail, commercial and industrial products utilizing leading-edge biodegradable technologies. Each product is tested to exacting standards and superior performance levels that often exceed performance capabilities from comparable products that contain harmful compounds or ingredients. Some of the company’s “green” product lines employ nanotechnology. For more information, please visit www.marinerschoice.net.
Safe Harbor
This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Mariner’s Choice International, Inc., and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual future results may differ materially from those indicated by such forward-looking statements. Important factors currently known to management that could cause actual future results to differ materially from those indicated in our forward-looking statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. We undertake no obligation to update or revise our forward-looking statements to reflect changed assumptions, the occurrence of unanticipated future events or changes in future operating results.