JACKSONVILLE, FL--(Marketwire - March 19, 2010) - Importer International Spirits, LLC announces the re-launch of Ivanabitch Vodka in Florida as well as the launch of Ivanabitch Gin (www.ivanabitch.com). International Spirits has unveiled new Ivanabitch pricing structure and sizes: In addition to the 750 ML and 1.75L sizes, it launched a 375 ML in November and will introduce 200 ML in June.
In January, International Spirits announced that Republic National Distributing Company (RNDC) is the Florida distributor for Ivanabitch Vodka and Gin. The products are also currently distributed in Georgia, Texas, South Carolina and Tennessee with plans to soon expand to Arkansas, Mississippi, Alabama, Louisiana and Kentucky.
"We have found that while consumers desire top-shelf spirits, the current economic climate is leading them to lower-priced products. We offer our imported premium vodka and gin at very competitive prices," said Tony Elward, CEO of International Spirits. "Ivanabitch is flying off the shelves in our existing states and we are extremely confident that the product will sell very well in Florida. The price point is attractive to consumers and matches today's trends in drinking."
Ivanabitch will showcase its products at the Wine and Spirits Wholesalers Association Convention and Expo in Las Vegas, April 6-8, through a booth on the exhibition floor and a hospitality suite in the Forum Tower at Cesar's Palace.
Ivanabitch was first launched in 2005 as a premium vodka and was available both off- and on-premise in Florida, Texas and Pennsylvania. Under new management, International Spirits has re-launched the brand and is focusing on off-premise distribution.
About Ivanabitch
Ivanabitch Vodka is distilled five times and filtered over active charcoal. The result is a clean, fresh taste that is delicate and smooth. It received a Gold Medal from the Beverage Testing Institute in Chicago.
Ivanabitch Gin is distilled using the traditional London Dry method wafting the alcohol through a chamber of juniper berries and nine other botanicals that impart an incredibly delightful aroma and flavor. For more information, please visit www.ivanabitch.com.
Contact Information:
CONTACT: Elizabeth Kelley Grace
561/702-7471
Elizabeth@thebuzzagency.net or
Julie Kaminski
561/779-2516
Julie@thebuzzagency.net