BOCA RATON, Fla., June 9, 2010 (GLOBE NEWSWIRE) -- DNA Beverage Corporation (Pink Sheets:DNAB), makers of DNA Energy Drink®, named the world's best tasting energy drink for 2010 at the World Beverage Competition in Geneva, Switzerland and DNA Meat Snacks, favorites of the action sports community, announced today that it has entered into another significant distribution agreement with Southern Eagle Distributing covering a large portion of the central/ eastern portion of the State of Florida.
Phil Episcopo, Southern Eagle's Vice President of Sales, stated, "Southern Eagle Distributing is excited about the opportunity to partner with DNA. As a full service beverage wholesaler we felt the time was right to re-enter the energy drink category with a product with which consumers can relate." Mr. Episcopo continued, "With DNA's involvement in motocross, surfing, and skateboarding and the fact that their products have exceptional taste made it a no-brainer to partner Southern Eagle sales and marketing teams with DNA. Our staff has placed DNA products around the Treasure Coast so consumers should start looking for display signage, and sample DNA Energy Drink® and DNA Beef Stix® lines."
Southern Eagle Distributing, Inc. has been under the direction of Peter W. Busch since 1984. Peter Busch is a descendent of Adolphus Busch, the visionary brewer from the St. Louis based Anheuser-Busch Companies. Since 1984 Southern Eagle has tripled in size and now employs over 160 people and commands a 74.3 percent market share with predicted annual sales of $72 million coming from sales of more than four million three hundred thousand cases of the family brew and other beverages. www.southerneagledist.com
Darren M. Marks, President of DNA, stated, "To say that we are pleased with being able to announce the addition of Southern Eagle Distributing to our growing list of Anheuser-Busch distributors would be an understatement. We have worked very hard to establish our brand in the marketplace and to have that effort recognized by one of the premier distribution operations in the nation validates our efforts." "Our early successes are rewarding but we will not be satisfied until the DNA brand name becomes a recognized leader in the energy drink and meat snack industry," added Marks.
About DNA Products
DNA Beef Jerky, DNA Shred Stix and DNA Energy Drinks are products of DNA Beverage Corporation. DNA Energy Drinks and DNA Meat Snacks are high quality products manufactured to exact standards to achieve superior taste. DNA Energy Drink comes in Citrus, Sugar Free Citrus, and Lemon Lime flavors. DNA Beef Jerky comes in Original and Teriyaki flavors and DNA Shred Stix come in Original, Pizza, and Spicy Jalapeno flavors.
DNA Energy Drink and DNA Shred Stix remain true to its action sports roots. We support athletes, artists, and events on the local and national levels. We also support our accounts and local shops through our grass roots marketing programs. For more info go to www.dnabeveragecorp.com.
The DNA Beverage Corp. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7258
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