SANTA CLARA, CA--(Marketwire - June 30, 2010) - Data Robotics, Inc., the company that is changing the way the world stores and protects digital content, today announced it has been selected by Everything Channel as a CRN Emerging Technology Vendor. The annual list recognizes vendors that offer high margins to solution providers with innovative and easy to use technology. Data Robotics -- which sells exclusively through a worldwide network of channel partners -- has been recognized by Everything Channel as an innovative data storage vendor that enables channel partners to better service their customers.
Data Robotics is the company behind the award-winning line of expandable Drobo storage arrays. Drobo storage arrays provide the benefits of traditional RAID without the complexity. With an unprecedented combination of advanced features such as single- and dual-drive redundancy, instant expansion, self-monitoring, data awareness and self-healing, Data Robotics' original BeyondRAID technology allows Drobo users the flexibility without the downtime. Drobo products offer a simplified, innovative and reliable storage experience to individuals and businesses that have large amounts of data to store and protect.
"Solution providers are always looking for new and innovative technology to solve business problems for their customers. As this industry has shown, today's emerging vendor can be tomorrow's Cisco, Google or Facebook and getting ahead of technology can help a VAR grow their business and differentiate their offerings," said Kelley Damore, VP, Editorial Director, Everything Channel.
The vendors that make up the CRN Emerging Technology Vendor list were founded in 2004 or later, have revenue under $1 billion and have an active U.S. channel strategy. Final selection to the Emerging Technology Vendor list was made by the CRN editorial team after a review of submitted information. To view the full list and read the editorial accompaniment visit: www.crn.com.
"Data Robotics continues to recognize the vital role our channel partners play in the ongoing growth and success of our company, and it is a great honor to be acknowledged by Everything Channel as a 2010 CRN Emerging Tech Vendor," said Malissa King, VP sales, Data Robotics. "We are committed to offering our partners innovative and radically simplified storage solutions that ensure business-critical data is always safe, secure, and accessible. We are also dedicated to growing and strengthening our relationships with channel partners by offering a robust partner program that features increased revenue opportunities and enhanced marketing tools."
The Drobo Partner Advantage Program offers three levels of participation for selling and supporting Drobo solutions: Registered, Authorized, and Certified. Partners can take advantage of benefits in each partner category, including:
- Deal Registration program that protects sales efforts and enhances margins
- Secure Partner Portal for access to sales and marketing collateral and promotional information to assist with sales opportunities
- Expanded hands-on demo and customer training capabilities with Not For Resale (NFR) pricing
- Minimum Advertised Pricing (MAP) policy designed to increase revenue
- Monthly training presentations focused on helping channel partners solve customers' data storage problems and expand their revenue opportunities
- Direct availability of Data Robotics staff for sales and technical support
- Newly developed marketing materials including collateral, web banners, email blasts and other tools and content
- Free access to and usage of third party market research regarding the Data Robotics customer base
For complete details on the Drobo Partner Advantage Program, or to register, please visit: http://www.drobo.com/drpartners or call 1-866-97DROBO.
About Data Robotics
Data Robotics, Inc., the company that delivers the best storage experience ever, develops automated storage products designed to ensure data is always protected, accessible and simple to manage. The award-winning Drobo storage arrays are the first to provide the protection of traditional RAID without the complexity. The proven BeyondRAID technology frees users from making the difficult and confining choice of "Which RAID level to deploy?" by providing an unprecedented combination of advanced features and automation, including single- and dual-drive redundancy, instant expansion, self-monitoring, data awareness, self-healing, and an easy-to-understand visual status and alert panel. For more information, visit Data Robotics at www.datarobotics.com.
Everything Channel (www.everythingchannel.com, www.channelweb.com)
Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at http://www.everythingchannel.com.
About United Business Media Limited (www.unitedbusinessmedia.com)
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams t that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.
Data Robotics, Drobo, DroboPro, DroboElite, and BeyondRAID are trademarks of Data Robotics, Inc., that may be registered in some jurisdictions. All other trademarks used are owned by their respective owners.
Contact Information:
Media Contact:
Elizabeth Zaborowska
Bhava Communications
510-219-8127
