Artificial Life Reveals Updated Q2 iPhone Downloads Stats

Strong Demand for Games Continues


LOS ANGELES, BERLIN and HONG KONG, July 15, 2010 (GLOBE NEWSWIRE) -- Artificial Life, Inc., (OTCBB:ALIF), (http://www.artificial-life.com), today revealed its recent and updated iPhone title sales, download numbers and key ranking statistics.

The Company announced that as of June 30, 2010, it has produced and released 30 games for the iPhone, iPod touch and iPad. So far, the top title was downloaded for close to 3.9 million times, the second most for nearly 2.7 million times and the third most for over 1.8 million times. The average number of downloads per game was about 0.51 million. Paid iPhone games were sold at between USD 0.99 to USD 4.99 with an average price per game of USD 2.55. The Company released 14 free or lite titles versus 16 paid games.

The total number of iPhone/iPad game downloads generated during the first 6 months of 2010 was approximately 7.4 million in total compared to approximately 8 million for the whole fiscal year of 2009.

Among the produced games, 22 are based on licensed and branded intellectual property from a variety of licensors while 8 games are based on Artificial Life's own proprietary IP. The games have been sold in a total of 85 countries worldwide. The distribution of game downloads by regions is: 49% in North America, 33% in Europe and Africa, 13% in Asia Pacific, 3% in Latin America and 2% in the Middle East. The Top 5 countries regarding the number of downloads for our products are: United States, United Kingdom, Canada, France and Germany (with 44%, 10%, 5%, 5% and 5% of downloads respectively).

As of June 30, 2010, 36% of the games the Company has produced have reached rank #1 in their respective categories, more than 50% have reached the Top 5, 71% the Top 10, 89%  the Top 50, and 96% made it to the Top 100 rankings.

Additionally, the games have been in the Top 10 rankings across 56 countries globally. In terms of duration, 6 titles have been in the Top 100 for more than 180 days, 9 titles for more than 90 days, and 15 titles for more than 30 days.

"We continuously experience substantial growth in the number of iPhone game downloads in 2010. We have already reached the same download levels in the first 6 months of 2010 as we have in the whole year 2009. The quality and the fun factor of our games have been the key to our success. We will continue to develop high quality games and also new business apps for the iPhone and iPad in the remainder of 2010. Our first business app for telemedicine and diabetics will be launched soon," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

(iPod is a trademark of Apple Inc., registered in the US and other countries. iPhone is a trademark of Apple Inc. App Store is a service mark of Apple Inc.)

About Artificial Life, Inc.

Artificial Life, Inc. has been a pioneer in artificial intelligence and mobile technology since its inception in Boston in 1994. We are a public US corporation (OTCBB:ALIF) with listing on the Frankfurt Stock Exchange (Frankfurt:AIF) (XETRA:AIF) with headquarters and production center  in Hong Kong and offices in Los Angeles, Berlin, Germany (EMEA headquarters) and Tokyo, Japan. As a leading provider of broadband mobile content and technology solutions in the world, we develop and sell a wide range of mobile broadband applications for (smart) phones. Currently our main business areas are: high quality interactive (massive multiplayer) mobile games, mobile participation television, mobile business applications and our mobile commerce technology platform OPUS-M.  Recently we have also launched a green IT initiative with a new subsidiary Green Cortex, Ltd.

For more information about Artificial Life, Inc., please visit our website http://www.artificial-life.com">www.artificial-life.com or our product websites: http://www.botme.com">www.botme.com, www.mopa-tv.com and http://www.opus-m.com">www.opus-m.com  and our green IT initiative site www.green-cortex.com .

Facebook: http://www.botme.com/ref/alife-fb

Twitter: http://twitter.com/alifegames

MySpace: http://www.myspace.com/artificial_life_inc

YouTube: http://www.youtube.com/user/alifegames

The Artificial Life logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=1669

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on March 16, 2010. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.



            

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