Emerging Stock Report Initiates Independent Research Coverage on Yippy, Inc.


CALGARY, Alberta, July 28, 2010 (GLOBE NEWSWIRE) -- Emerging Stock Report, a leading provider of sector specific independent investment research, today initiated coverage on Yippy, Inc. (OTCBB:YIPI). Emerging Stock Report is currently offering a complimentary trial subscription to the investment community.

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Emerging Stock Report is a leading provider of independent investment research for North American companies. Our services include research analysis on emerging growth companies, sector specific research, real-time news and financial data, market commentary and the ESR newsletter. Emerging Stock Report's staff of investment professionals are dedicated to providing the tools and resources necessary to help make important investment decisions. To view our research reports on a complimentary trial basis and take advantage of our other services, visit http://www.emergingstockreport.com and click on the complimentary trial subscription button on our home page, or go directly to our registration page at http://emergingstockreport.com/register.php

About Yippy, Inc. (OTCBB:YIPI):

Yippy, Inc. (OTCBB:YIPI) entered into a license agreement (the License Agreement) with Vivisimo, Inc. (Vivisimo) granting the Company a non-exclusive, world-wide right to the use of Velocity. Velocity is a software information optimization platform that unifies access to secure business repositories, presents relevant information and enables knowledge sharing across an enterprise, for use in connection with computer applications being developed by the Company.

ESR Disclosure:

Emerging Stock Report is not a registered investment advisor and nothing contained in any materials should be construed as a recommendation to buy or sell any securities. Emerging Stock Report has not been compensated by any of the above mentioned companies. Please read our report and visit our Web site, http://www.EmergingStockReport.com, for complete risks and disclosures.



            

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