NEW YORK, Sept. 8, 2010 (GLOBE NEWSWIRE) -- interclick (Nasdaq:ICLK), a leading digital advertising technology company, today launched its new brand with a cross media campaign that will run through the end of the year. The rebrand, with its memorable new matrix logo, comes as the Company continues to raise industry standards and marketers' experience, by providing advanced audience intelligence that drives successful online marketing campaigns.
"Since our goal is to connect marketers with their most ideal digital audiences at scale, our new brand identity highlights the complexity of the data that interclick deciphers in order to do so effectively," says Michael Katz, President and Founder of interclick. "interclick has experienced amazing growth over the past couple years, and this shift in branding signifies the next phase in our continued evolution."
The new look builds upon the company's existing reputation for matching advertisers with the most responsive digital audiences. Under the theme of "pinpointing digital audiences amid the chaos of data," the new look differentiates interclick as a premium brand with an essential tool for online advertising. Based on extensive market analysis, Carlos Ferreyros and his award-winning creative team at CA Square developed a new logo and creative strategy that reflects interclick's unique positioning.
"As a company servicing major digital marketers, interclick understands the importance of developing a strong brand that can reinforce the ways we value and take care of our customer's brands," said Maria Pousa, Director of Product Marketing at interclick. "We wanted a design that highlights the interconnectivity within the chaos of an endless amount of data, and through this process, we believe that we have developed a stronger, more engaging brand identity for interclick."
The new branding goes live today on interclick's Web site and will be reflected in upcoming marketing programs. Print, online and outdoor advertising campaigns are planned for the last quarter of 2010, and the branding will also be leveraged with event sponsorships such as Ad Tech New York in November.
About interclick
interclick (Nasdaq:ICLK) is a leading provider of digital advertising technology. Using advanced data valuation techniques, interclick connects brands with highly targeted audiences at scale, amid the hyper-fragmentation online. The Company's innovative Open Segment Manager (OSM) platform organizes and valuates which data points should be combined to construct the most responsive digital audiences for major digital marketers. interclick delivers some of the most innovative and unique campaign executions on the market today. For more information, visit http://www.interclick.com.
About CA Square
Located in New York City, CA Square is a brand strategy, content and design company that focuses on creating compelling and engaging brand experiences. CA Square provides strategic creative solutions to some of the world's most successful media and entertainment companies including Disney, Fox, VH1, IFC, Reuters, Canadian Broadcasting Corporation, TruTV, Sci Fi, AOL, TVN, TV Catalunya and Telemundo. Commercial clients include: AMG Mercedes Benz, Garnier Fructis, Hotels.com, AT&T, SDC, and Lego. The Company "One Brand. All Screens" approach covers traditional and new media. CA Square is the recipient of numerous industry awards, including Emmys, Promax/BDA, Gabriel, Monitor, ACCA and New York Festivals. For more information visit http://www.ca-square.com.