COHOES, NY--(Marketwire - October 26, 2010) - Mohawk Fine Papers, Inc., the largest privately owned manufacturer of premium printing, writing, and digital papers in North America, and high design firm Rosebrook | Peters | Funaro today announced the launch of Pinhole Press, a new online boutique for personalized and inspirational photo gifts.
Now available at www.PinholePress.com, this new, online boutique offers more than 150 stylish photo gifts that are easy to customize -- from photo books and holiday cards to calendars and day planners. Each photo gift is printed on Mohawk's i-Tone papers, which are optimized for the HP Indigo, and the ordering platform on PinholePress.com is powered by Mohawk Digital Technologies Group.
"Mohawk has always been an innovative paper company. As digital technology has driven convergence in the worlds of print, photography, and design, Mohawk sees an opportunity for photo products for the design-conscious consumer," says Bart Robinson, Vice President, Digital Technologies Group, Mohawk Fine Papers, Inc. "The photo merchandise market is growing rapidly, and with Pinhole Press, consumers now have the option of beautifully crafted photo gifts that will elevate their design palette and design consciousness."
The Pinhole Press branding team includes Ashley Rosebrook, Stefan Peters, and Steven Funaro, who are also the principals of Rosebrook | Peters | Funaro, an agency specializing in brand creation and revitalization. Collectively, the team has built the brand on a distinctively simple design point of view.
"We had our mothers in mind when we were creating the products for Pinhole Press," said Peters. "Simplicity is at the core of the products, website and design; and each one of our products was conceived to make gifting easy and fun. We want to give consumers the opportunity to share their photos in the most beautiful, yet simple way."
Photo gifts range from $1.59 for holiday cards to $78.99 for the 13-photo large day planner. For more information about Pinhole Press, pricing and our holiday gift guide, visit www.PinholePress.com.
About Pinhole Press
Pinhole Press is your online boutique for personalized, inspirational gifts. Our photo products are designed to inspire the gift giver, spread joy to the recipient and create an unforgettable moment. From photo books and holiday cards to calendars and day planners, we make simple, high-quality, functional products -- you make them special with your photos.
About Mohawk
The largest privately owned manufacturer of premium printing, writing, and digital papers in North America, Mohawk Fine Papers Inc. provides innovative products and services to professional designers and commercial printers. Signature paper lines include Strathmore, Mohawk Superfine, Mohawk Loop, Mohawk Color Copy, Mohawk Options, and proprietary i-Tone and Inxwell technologies. Products and samples are available through www.mohawkpaperstore.com.
Mohawk now offers software solutions for professional photographers and labs through the Mohawk Digital Technologies Group. The company also operates an online marketplace for designer stationery, posters, and prints: www.feltandwireshop.com.
Mohawk is a third-generation, family-owned business and certified Women-Owned Business Enterprise that constantly renews its commitment to environmental stewardship. As the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with windpower renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production, its portfolio of recycled papers certified by Green Seal and the Forest Stewardship Council's (FSC) standards, continues to grow along with the rest of the company. For more information visit www.mohawkpaper.com.
Contact Information:
Bart Robinson
Mohawk Digital Technologies Group
518-233-6722
bart.robinson@mohawkpaper.com
Stacey Allaire
Matter Communications
978-499-9250 x247
mohawk@matternow.com