WALL, N.J., Feb. 14, 2011 (GLOBE NEWSWIRE) -- BIO-key International, Inc. (OTCBB:BKYI), a leader in finger-based biometric identification solutions, today announced that Scott Mahnken has joined the Company's leadership team as Vice President, Marketing.
Mr. Mahnken brings over 20 years of experience and success through strategic marketing and building dynamic relationships with channel partners. Reporting directly to Mike DePasquale, CEO, Mahnken's primary responsibilities include developing and managing a wide range of strategic marketing and communications initiatives to promote corporate and product brand awareness.
"Scott is a welcome addition to our team, who brings with him significant marketing expertise as well as key vendor relationships," said Mike De Pasquale, BIO-key's CEO. "His creative experience developing branded marketing campaigns coupled with his demonstrated ability to drive sales through innovative, proactive marketing programs will play a measurable role in enabling BIO-key to advance its strategic growth objectives."
"Providing consumers, corporate enterprise and Government customers with a secure and convenient environment has become a paramount requirement in the 21st century. The opportunity to share proven channel marketing strategies with BIO-key's marquis partners is extremely exciting," said Scott Mahnken.
Immediately prior to joining BIO-key, Mahnken served as President of Edge Marketing, a leading marketing consulting firm in the dental and medical devices industries. Mahnken also served as Director of Marketing at Milestone Scientific Inc., manufacturers of computer controlled anesthetic delivery medical devices, and Director of Sales and Marketing / Partnership Relations at ArcMesa Educators, an organization dedicated to providing accredited continuing education to medical and dental providers. Mahnken is a graduate of the University of New Orleans, where he earned a Bachelors of Art degree in Marketing. Mahnken resides in New Jersey with his spouse Dr. Joy Mahnken and their daughters Courtney and Lindsey.
About BIO-key
BIO-key International, Inc., headquartered in Wall, New Jersey, develops and delivers advanced identification solutions to commercial and government enterprises, integrators, and custom application developers. BIO-key's award winning, high performance, scalable, cost-effective and easy-to-deploy biometric finger identification technology accurately identifies and authenticates users of wireless and enterprise applications. Our solutions are used in local embedded OEM products as well as some of the world's largest identification deployments to improve security, guarantee identity, and help reduce identity theft. BIO-key's technology is offered directly or by market leading partners around the world. (http://www.bio-key.com)
BIO-key Safe Harbor Statement
Certain statements contained in this press release may be construed as "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 (the "Act"). The words "estimate," "project," "intends," "expects," "anticipates," "believes" and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are made based on management's beliefs, as well as assumptions made by, and information currently available to, management pursuant to the "safe-harbor" provisions of the Act. These statements are subject to certain risks and uncertainties that may cause actual results to differ materially from those projected on the basis of these statements. These risks and uncertainties include, without limitation, our history of losses and limited revenue, our ability to develop new products and evolve existing ones, the impact on our business of the recent financial crisis in the global capital markets and negative global economic trends, and our ability to attract and retain key personnel. For a more complete description of these and other risk factors that may affect the future performance of BIO-key International, Inc., see "Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2009 and its other filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company also undertakes no obligation to disclose any revision to these forward-looking statements to reflect events or circumstances after the date made or to reflect the occurrence of unanticipated events.