'The Fresh Diet' Bucks Economic Trend

Company Celebrates 5 Year Anniversary With Continued Growth


SURFSIDE, Fla., March 1, 2011 (GLOBE NEWSWIRE) -- The Fresh Diet, America's premier diet meal-delivery plan, announces today that that their continued fiscal growth has been bucking the economic trend and will continue to do so through 2012 and beyond. The company, which recently celebrated their 5 year anniversary in January, sees no signs of a downturn, as newly formed partnerships, delivery expansions and co-branding opportunities emerge. 

The Fresh Diet's CEO, Zalmi Duchman, attributes technology and customer retention as key assets to their success.  "We've taken an established subscription based business model and have innovated it," says Duchman.  "Our site is user friendly and more importantly, we put many of the suggestions from our 25k+ Facebook Fans, into practice.  We don't veil ourselves behind a corporate iron fence and that resonates with the TFD consumer.  And, of course, where would we be without having the taste factor on our side, which has been foremost in building the brand and bringing it forward with new opportunities."

The Fresh Diet (TFD) recently opened a kitchen in Dallas, TX, making it their sixth location next to NY, Miami, L.A., Chicago and Toronto.  But, the buck doesn't stop there.  By Q2, TFD will be launching a Kosher meal delivery option, that will be serviced out of Kosher kitchens in both Miami and New York.  The company has also set their sights on delivering nationwide in the next coming months and will continue to work with Groupon and other similar sites in order to offer their lifestyle service at discounted group rates.  Opening TFD "Grab & Go" retail locations is underway; as well as alignments with strategic renowned-brand partners.

For more information on The Fresh Diet, or to schedule an interview with CEO, Zalmi Duchman, kindly contact The Fresh Diet's Media Relations Department below.  

The Fresh Diet hand-delivers three, freshly-prepared, meals and two snacks each day, offering clients delicious, healthy meals that are never frozen, freeze-dried or vacuum-packed. An innovator in the diet delivery service category, The Fresh Diet provides members with an online meal planner and hands-on control over their service plan. The Fresh Diet chefs can accommodate certain food allergies, dietary restrictions and personal taste preferences. Founded in 2005 by Zalmi Duchman and Yosef Schwartz, a Le Cordon Bleu trained chef, The Fresh Diet is now available in Baltimore, Boston, Chicago, Connecticut, Dallas, Fort Worth, Indianapolis, Milwaukee, New Jersey, New York, Northern Virginia, Philadelphia, San Francisco, Southern California, Southern Florida, and Washington D.C. For more information, please visit www.TheFreshDiet.com.


Media Contact for The Fresh Diet:

Kathleen Berzon

Kathleen@thefreshdiet.com

561.955.0047

www.facebook.com/thefreshdiet / www.twitter.com/freshdiet


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