BilltoMobile(TM) Deployed With Multiple New Merchants


SAN JOSE, CA--(Marketwire - April 5, 2011) - BilltoMobile™, the leading provider of mobile payments completed directly to the carrier's bill, today announced several new agreements with an array of new merchants involved in a broad spectrum of the online digital goods and services market. The newly announced partnerships include Aeria Games, one of the fastest growing publishers of free-to-play online games in the world, Flirtomatic, a fast-rising mobile dating site, Gala-Net, a leading free-to-play online games market, Lavalife.com, North America's trusted destination for dating and Xtranormal, a high visibility, revolutionary movie making site where, "If you can type, you can make movies." BilltoMobile is the only mobile payments processor that has been contracted to provide direct carrier billing at all of the top three U.S. mobile operators, and BilltoMobile's unprecedented reach and rates are giving top online digital merchants the tools needed to make mobile billing a viable and successful payment option.

BilltoMobile's new partners provided the following insights for using direct carrier payments:

  • "Lavalife.com offers a safe, simple way for singles to meet that special someone, and we wanted to provide our users with a mobile payment option with the same attributes. With their easy payment mechanism and secure connection to top wireless carriers, BilltoMobile was the clear choice." -- Balraj Dhillon, director of business development, Lavalife.com

  • "BilltoMobile has been great to work with. Integration was easy and their transaction model is a natural fit for our business." -- Graham Sharp, CEO, Xtranormal

  • "Flirtomatic brings together a rapidly growing community of very mobile-centric users, so offering direct carrier billing through BilltoMobile just made sense." -- Gary Cohen, vice president and general manager, Flirtomatic North America

  • "We understand the importance of mobile payments and look forward to growing this segment of our business with BilltoMobile." -- Jikhan Jung, CEO, Gala-Net

These newly announced relationships come on the heels of several major U.S. carrier integration agreements and reseller partnerships that BilltoMobile has announced over the past year, making way for more than 240 million consumers nationwide to charge online purchases to their post-paid wireless bill with convenience and security. On a growing number of participating merchant sites, mobile subscribers now have instant access to BilltoMobile's web purchase option, which offers consumers a fast, simple, secure payment option. BilltoMobile requires no registration, no need to set or remember any username or passwords, no downloads or apps -- and items are directly billed to the consumer's mobile phone account. Purchases are completed in seconds using a two-step authentication process supported by BilltoMobile's direct connections with U.S. carriers' billing platforms, and customers don't have to expose any sensitive account information while using the service.

"Consumers appreciate the added convenience, flexibility and security for their online purchases," said Steve Klebe, vice president of business development, BilltoMobile. "BilltoMobile is the only mobile payments gateway that can provide online merchants the financial grade technology infrastructure and broad consumer reach necessary to provide their customers with a viable mobile payment option. We're pleased to work with these leading digital merchants to make our service even more widely available to consumers."

Through BilltoMobile, merchants and authorized resellers receive significantly lower processing fees and dispute rates than previously available via the legacy approach to carrier billing. BilltoMobile's Direct Mobile Billing (DMB) platform involves real-time direct connections with the carrier's billing system, advanced carrier-direct authentication systems and a direct real-time connection between the BilltoMobile service and the carrier's customer care systems.

For more information on BilltoMobile's carrier relationships, or to learn more about the BilltoMobile Direct Mobile Billing platform, please visit https://www.billtomobile.com/.

About BilltoMobile™
BilltoMobile is the premier provider of mobile payments for e-commerce purchases in the U.S., and the only company authorized to operate its mobile payments platform on all of the top three U.S. carriers. In 2010, BilltoMobile began offering mobile payments on behalf of Verizon Wireless and AT&T via its proprietary Direct Mobile Billing (DMB) service -- a convenient, secure financial-grade payment service that dramatically improves upon long-standing mobile carrier and merchant issues. With direct merchants and resellers moving rapidly to adopt the company's "mobile payments 2.0" approach, and the recently signed agreement to additionally operate Sprint's mobile payments gateway, BilltoMobile is emerging as the North American leader in mobile payments for direct-to-carrier billing. BilltoMobile enables mobile payments for digital goods and services on web browsers. The service is currently available to approximately 190 million U.S. consumers, and with the addition of Sprint, BilltoMobile service will be available to over 240 million subscribers and ~85% of U.S. mobile subscribers. BilltoMobile is a privately-held U.S. company headquartered in San Jose, California. Its strategic investor and majority shareholder, Danal Co., Ltd (Seoul, South Korea), pioneered DMB technology, and has integrated DMB with14 mobile carriers in Korea, Taiwan and China. Danal leads the e-commerce mobile payment segment globally, having processed an unmatched $4 billion in e-commerce mobile payments with its 10,000+ online merchant partners since the company launched with its first mobile carrier partner in Korea in 2000. For more information about our service and leadership team, or to contact BilltoMobile about becoming a BilltoMobile merchant, please visit BilltoMobile.com

Contact Information:

Press Contacts for BilltoMobile:

Sara Campbell
Lindsey Latham
Wonacott Communications, LLC
(310) 477-2871
btm@wonacottpr.com