BOCA RATON, Fla., June 20, 2011 (GLOBE NEWSWIRE) -- DNA Brands, Inc., (OTCBB:DNAX) makers of the great tasting DNA Energy Drinks® and DNA Meat Snacks, each a favorite of the action sports community and its enthusiastic followers announced today that it has signed a Master Distribution Agreement with C.J.W. Beer. C.J.W. will distribute DNA's products in Kenosha, Racine and Walworth counties and will act as the supplying source and conduit to sub-distributors state-wide.
"We are extremely excited and fortunate to be launching this market with such a prestigious partner," said Russ Rickon, DNA's vice president of sales. "Operations will begin on June 24th in Kenosha, Racine and Walworth counties and build from there. Marketing support will be provided through DNA's national and local action sports campaigns. For the second consecutive season, DNA is the official energy drink sponsor of the IRA Outlaw Sprint Car Series, with several events being held in and around the Wisconsin area. Race fans and consumers will now be able to find and enjoy our award winning energy drinks," added Rickon.
About C.J.W. Beer Inc.
C.J.W., Inc. is an established beer distributor since 1952, serving Kenosha, Racine and Walworth Counties. Its main office and warehouse is located in Racine. C.J.W., Inc. is part of the Madrigrano family of distributing companies that also include W.O.W Distributing and Beer Capitol Distributing Company together servicing Waukesha, Ozaukee, Washington and Dodge Kenosha, Racine and Walworth Counties selling: Miller, Coors, Pabst, Crown Imports, Heineken and a full complement of non-alcoholic beverages,
About DNA Brands, Inc.
DNA BRANDS, make DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Beef Jerky™ and DNA Shred Stix™. DNA Energy Drink® is a proprietary blend of quality ingredients in three flavors, Citrus, Lemon Lime and Sugar Free Citrus. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard and has received tremendous TV and media coverage.
Independent retailers throughout the state sell the DNA Brand products as well as the national retailers Walgreens, CVS, Race Trac and Circle K.
True to its actions sports roots, DNA BRANDS, INC., has earned national recognition through its title sponsorship of the DNA SHRED STIX STAR YAMAHA RACING TEAM where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.
For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnaenergydrink.com
The DNA Beverage Corp. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7258
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