BELLEVUE, Wash., July 18, 2011 (GLOBE NEWSWIRE) -- Motricity (Nasdaq:MOTR) today announced it has named John O'Rourke as its Chief Marketing Officer. In his role, O'Rourke will lead all aspects of marketing, including branding, public relations, events, digital media and channel marketing.
"John is coming to Motricity with more than 20 years of strategic marketing experience. His time spent launching the Xbox brand and as a General Manager for Windows Mobile at Microsoft, coupled with his global marketing leadership position at Intermec Technologies, makes him a perfect fit for this position," said Ryan Wuerch, chief executive officer for Motricity. "Given his many accomplishments, I am confident that he will bring tremendous leadership and strategic thinking to Motricity."
"Motricity sits at the epicenter of the mobile merchandising, marketing and advertising evolution and is keenly positioned to take advantage of the tremendous growth opportunities in this segment," said John O'Rourke. "I look forward to helping Motricity continue to build upon its leadership position within the mobile data industry."
O'Rourke comes to Motricity from Intermec Technologies, where he served as the vice president of global marketing since 2009. In this role he was responsible for leading all marketing efforts in the areas of product management, branding, public relations, advertising, events, web and digital media, lead-generation, channel marketing and leadership development.
Prior to joining Intermec, O'Rourke spent more than 15 years at Microsoft, holding a wide range of marketing and leadership roles including General Manager of Windows Mobile. In this role he led a team of product managers, product planners, industry analysts and developer evangelists who were focused on the adoption and commercialization of the Windows Mobile operating system among OEMs, mobile operators, ISVs and developers (2006-2009). O'Rourke also held the position of Senior Director for Consumer Strategy, responsible for shaping Microsoft's go-to-market strategies (2003-2006). In addition, O'Rourke was a Senior Director of Marketing for Xbox where he led the global launch of the first generation device. Prior to his work with Xbox, he was the Director of Marketing for the Learning, Entertainment, and Productivity Division of Microsoft, Group Product Manager for Microsoft Office and Product Manager for Microsoft Works.
O'Rourke holds a bachelor of arts in business and a masters in business administration from the University of Washington.
About Motricity
Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right content, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com or follow the company on Twitter @motricity.
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