Southern Tide Releases Skipjack Needlepoint Belt and Newly Redesigned Apparel Items

New Items are Available for Purchase in Stores and Online at www.SouthernTide.com


GREENVILLE, S.C., July 28, 2011 (GLOBE NEWSWIRE) -- Southern Tide, a rapidly growing lifestyle brand of apparel that boasts exceptional craftsmanship, clean lines, fine quality and classic design, today announced the company has released newly redesigned styles of Southern Tide sport shirts and long sleeve T-shirts, as well as a new Skipjack needlepoint belt.

A must have for every wardrobe is the new Southern Tide needlepoint belt. Made exclusively for Southern Tide by Smathers and Branson, the needlepoint belt is hand stitched, 100 percent wool, 1 1/4 inches wide, features hand stitched signature Skipjack emblems, and has a stitched bridle leather trim and brass buckle.

Southern Tide sport shirts are known for their slight amount of stretch and unique design. With new designs, including: screen porch; off the grid; Charleston plaid; mountainside windowpane; tattersall; masterplaid; gingham; checkmate check; Skipjack strip; and solid twill, customers will surely find one to their liking. These shirts are designed to be worn tucked or un-tucked, and feature a wrinkle-releasing fabric, laser engraved buttons, and a signature Skipjack emblem embroidery on the left chest. The sport shirts come in a variety of colors and sizes.

Southern Tide long sleeve T-shirts are 100 percent soft, breathable cotton, prewashed to minimize shrinkage, and are available with or without a pocket. The pocket tees feature the signature Skipjack emblem embroidery over the left chest, and the other tees feature a printed design over the left chest with either a design down the right sleeve of the T-shirt or on the back of the shirt.

Customers can purchase Southern Tide products at fine retailers in more than 40 states across the country, Puerto Rico, and the Virgin Islands, as well as on Southern Tide's online store at southerntide.com.

"Our customers have been anticipating the expanded Southern Tide collection for quite some time now, so we are excited to release these items to our retail partners and to our online store," said Jim Twining, CEO of Southern Tide. "We've added about a dozen of new colors and designs to our shirts, and with the addition of our Skipjack belt, we are confident our customers will be happy with the new items."

For more information about Southern Tide, visit www.southerntide.com, Facebook.com/SouthernTide, or call (864) 236-8015.

About Southern Tide

Southern Tide, LLC, founded in 2006 by Allen Stephenson, is the Greenville, S.C.-based manufacturer of a rapidly growing lifestyle brand of apparel that boasts exceptional craftsmanship, clean lines, fine quality and classic design. The collection's original product, the Skipjack Polo, is deemed by customers to be the finest, most comfortable polo shirt in the world. Constructed of Southern Tide's exclusive fabric, True-Vent Micro PiqueTM, the Skipjack Polo provides for breathability and a slight stretch that allows for ease of motion while still maintaining its shape. Southern Tide's design of extraordinarily authentic and classic clothing that is intelligently constructed with the best available materials is featured in the collection's vast array of items including the Men's and Women's Skipjack Polo, Channel Marker Khaki Pants and Shorts; RT-7 Pants, Jeans; Men's Sport Shirts, Sweaters; Skipjack Boxers, Hats and Neck Ties; as well as Short and Long-sleeve T-shirts and various accessories. Currently, the Southern Tide brand can be found exclusively at fine retailers more than 40 states including South Carolina, North Carolina, Virginia, Louisiana, Mississippi, Georgia, Alabama, Oklahoma, Indiana, Pennsylvania, Florida, Michigan, Rhode Island, Minnesota, Missouri, Tennessee, New Jersey, New Hampshire, Texas, Delaware, Massachusetts, Maryland, Connecticut, Iowa, Idaho, Washington D.C., New Mexico, Kansas, Arkansas, Maine, Kentucky, New York, Wisconsin, Ohio, West Virginia, California, Nebraska, Illinois, Indiana, Utah, Arizona, Puerto Rico, Bahamas and the Virgin Islands and online at SouthernTide.com.

For More Information, Contact:

Amanda Thomasson or Erin Barrett, The Brandon Agency, (843) 916-2000

athomasson@thebrandonagency.com, ebarrett@thebrandonagency.com


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The following files are available for download:

wkr0001.jpg Southern Tide Sport Shirt in design Mountainside Windowpane - color Coral Ember.

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