Ideal Financial Announces Agreement With Leading Marketing Firm

Deal Greatly Increases Monetizable Leads for IFSL


LAS VEGAS, Oct. 20, 2011 (GLOBE NEWSWIRE) -- Ideal Financial Solutions, Inc. (OTCQB:IFSL), a fully reporting company listed on the OTCQB, creator and seller of various financial products and services for businesses and individuals reports that the company has entered into a marketing agreement with Right Mail Marketing, LLC of Hoboken, New Jersey, to market Ideal Financial products and services through its unique network.

Under the terms of the agreement Right Mail Marketing will be compensated on a performance basis for the delivery of customers to Ideal Financial.

"This is another important step for Ideal Financial," stated Steve Sunyich, Chief Executive Officer. "Over the past year we've successfully transformed our business model while maintaining our core values of helping people create wealth by effectively managing their limited cash flow. Now that we have the model proven and driving significant revenue, it is time to greatly expand our marketing. We are very fortunate to be able to create new partnerships with companies as powerful as Right Mail, which has an enormous reach into the perfect target market for our services. Our expectations for this agreement are high and we hope and expect to build on the significant successes we've reported over the last few months."

"The agreement is effective immediately," Sunyich added. "It's important to note that this agreement is basically turn-key, that the Cost Per Lead (CPL) we pay Right Mail should immediately be recaptured by our conversion of the leads to paying customers. This means that based on our previous conversion rates, we are at little to no risk of expense or loss. Factoring in our broad margins on our software, the opportunity for Ideal is outstanding."

About Right Mail Marketing, LLC

Right Mail Marketing, LLC provides online marketing and relationship management services. The company specializes in email marketing and customer retention activities. It offers customized ads for consumers. The company was founded in 2007 and is based in the United States. As of September 8, 2010, Right Mail Marketing, LLC operates as a subsidiary of Selling Source, LLC.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal's brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal's newsletter, please send your email address to: support@idealfsi.com

For the latest news and press, please visit http://www.idealfsi.com.

IFSL's new XBRL/SEC portal provides access to filings and more at http://www.idealfsi.com/investors/ifsl-investor-relations/financial-reporting

Forward Looking Statements. This release may contain forward-looking statements as well as historical information. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. These risks include, without limitation, the risk that the company's revenues will not grow as projected; that increases in marketing or other expenses may increase more rapidly than revenues; that any recent positive trends in the company's financial position may be reversed because of declines in revenues, increases in costs and/or unexpected liability event. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein.



            

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