ROCK HILL, S.C., Nov. 16, 2011 (GLOBE NEWSWIRE) -- Systems Corporation (NYSE:DDD) announced today that its Freedom of Creation ("FOC"), design team was chosen by adidas to collaborate on the creation of the world's first Virtual Footwear Wall ("VFW") for the new adiZero F50 miCoach football boots, at their flagship store on London's Oxford Street.
The adidas VFW uses FOC™ designed 3D content that delivers immersive and interactive user experience powered by state of the art touch screen technology from Intel. With VFW, consumers can rotate their selected football cleat, zoom in and view it in detailed images and videos as they select their personalized footwear from a virtual store shelf.
Chris Aubrey, VP Global Retail Marketing at adidas, said "Until now, limited retail space has restricted customers' in-store choices, but the Virtual Footwear Wall has been designed to give our customers more choice at all of our stores – however big or small." adidas plans to roll the technology out in its stores globally next year.
"Our work with adidas underscores the power of our 3D content-to-print solutions to unleash a unique shopping connection between the consumer and their brand," stated Janne Kyttanen, Creative Director, 3D Systems FOC Team. "We are very excited to be a part of this disruptive transformation of the retail experience."
About 3D Systems Corporation
3D Systems is a leading provider of 3D content-to-print solutions including 3D printers, print materials and on-demand custom parts services for professionals and consumers alike. The company also provides creative content development, design productivity tools and curation services and downloads. Its expertly integrated solutions replace, displace and complement traditional methods and reduce the time and cost of designing new products by printing real parts directly from digital input. These solutions are used to rapidly design, communicate, prototype and produce functional parts, empowering its customers to create with confidence.
More information on the company is available at www.3DSystems.com.
To experience 3D Systems' entire range of 3D content-to-print products and services please visit www.printin3D.com, www.production3dprinters.com, www.toptobottomdental.com, www.quickparts.com, www.3Dproparts.com, www.alibre.com, www.bitsfrombytes.com, www.botmill.com, www.The3dStudio.com, www.freedomofcreation.com, www.sycode.com, blog.3dsystems.com, or via email at moreinfo@3Dsystems.com.
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