McWilliams|Ballard Sells Out The Residences at Park Place in Annapolis, Maryland for The Carlyle Group

WASHINGTON, DC--(Marketwire - Jan 9, 2012) - The Residences at Park Place, a 208-luxury condominium community located just moments from historic West Street, the historic district and waterfront of downtown Annapolis Maryland. Part of the Park Place community which features Class A office space, a renowned hotel and eclectic shopping and dining, The Residences at Park Place feature the best features and amenities one has come to expect in luxury condominium residences.

All Residences at Park Place feature crown molding, elegant wood flooring throughout the living areas, solid wood cabinetry and granite countertops, luxurious baths with Kohler fixtures and tiled baths and full-size stacked washer and dryers. Penthouse residences featured such appointments as Waterworks tile in the kitchens, Sub Zero and ASKO appliances in the kitchens, lustrous Johnson Premium Hardwood flooring and cutting edge entertainment packages. All homes at Park Place are able to utilize the on-site concierge services which include taxi and limo services, access to dinner reservations and more.

Despite beginning sales in the midst of a national economic crisis, McWilliams|Ballard and The Carlyle Group were able to develop a strong marketing strategy based on a well-developed quality product with sensible pricing. This successful strategy resulted in a steady sales pace and the sell-out of all 208 Residences at Park Place.

"Having worked with The Carlyle Group on numerous other projects, we were confident that The Residences at Park Place would be highly successful," says Ross McWilliams, Principal at McWilliams|Ballard. "McWilliams|Ballard's progressive approach to new home sales and marketing combined with The Carlyle Groups reputation for ensuring that buyers were purchasing a quality product enabled us to overcome a difficult economic environment."

About McWilliams|Ballard
McWilliams|Ballard, based in Alexandria, Virginia, is a sales and marketing firm specializing in the sales and marketing of condominiums and townhomes. While based in the Washington DC Metropolitan Area, McWilliams|Ballard has clients nationwide, creating partnerships with developers and builders to provide sales and marketing solutions from project inception to the final closed sale. In addition to start-to-finish sales and marketing, the firm also provides consultation and market research used by some of the largest development firms in the country. Founded in 1996, the firm's expertise now spans more than ten states nationwide including Virginia, Maryland, Connecticut, Florida and the District of Columbia. As one of the most successful project development real estate and marketing firms in the country, McWilliams|Ballard has sold and settled over 22,000 homes worth over $8.4billion; more than any other firm in the Mid-Atlantic Region, and is consistently ranked in the top 5 of national firms with a focus on for sale multi-family product.