PHOENIX, March 6, 2012 (GLOBE NEWSWIRE) -- The first ever social media show BreastCancerAnswers.com, has hit 1,000,000 video views since its launch in late November, 2011. The show allows breast cancer patients from the dominant social networks (Facebook, YouTube, Twitter, Google+, etc.) to submit breast cancer questions, and get a video response back from leading medical experts.
"It is really humbling to see a million video views so quickly from people in need of breast cancer information online," said Dr. Jay K. Harness, MD, FACS, the medical director for Breast Cancer Answers and a past president of The American Society of Breast Surgeons. "We are honored to answer questions in clear layman's language and to provide patients, friends and loved ones with the latest information on breast cancer quickly at no cost."
This highly interactive social media program eliminates the gap between breast cancer patients and top breast cancer experts, providing free and anonymous access to the latest medical information. Asking a question can help other women all over the world that are fighting the disease, as each video answer is archived into a Q & A library at BreastCancerAnswers.com.
"We are leveraging the power of the social media networks to eliminate the gap between the top experts and patients," said Todd Hartley, president of WireBuzz, the digital marketing agency driving this campaign. "Educating patients is our mission and we are thrilled to know the audience is responding to our information."
Each time a patient submits a new question, they receive an email with a video answering their question. These short Q & A responses, or episodes, are then published every weekday across the Internet and into the show's growing Q & A video library. On BreastCancerAnswers.com patients also have access to Dr. Harness', Questions To Ask You Doctor - a user friendly form that can be downloaded, printed, and used during a patient's next doctor's appointment. (Download the questions form at breastcanceranswers.com/what-breast-cancer-questions-to-ask)
In addition to video views, the social media show continues to increase its following on Facebook and Twitter, providing two-way conversation between breast cancer patients and top doctors. Questions can be submitted through an online form available at http://www.breastcanceranswers.com/ask and on Facebook at http://www.facebook.com/breastcanceranswers.
ABOUT BREAST CANCER ANSWERS
Breast Cancer Answers, the first ever social media show for breast cancer patients, enables patients across the dominant eight social networks to submit their questions and receive a video response back from medical experts. Each time a patient submits a new question, they receive an email with a video answering their question. These short Q & A responses, or episodes, are then published every week day across the Internet and into the show's growing Q & A video library. Patient questions can also be submitted at BreastCancerAnswers.com/ask.
ABOUT WIREBUZZ
WireBuzz is a digital marketing agency specializing in fast turn-around custom video, SEO and social media engagement for highly targeted customer or patient lead generation. For businesses interested in growing their marketable database and converting highly qualified leads into customers or patients, WireBuzz is pioneering "Social Media Shows," designed to expand engagement across the social networks. Click here to learn more about Social Media Shows (http://www.wirebuzz.com/social-media-video-shows).
ABOUT THE SPONSOR
Breast Cancer Answers is sponsored by Genomic Health, a molecular diagnostics company focused on analyzing the underlying biology of cancer allowing physicians and patients to make individualized treatment decisions. Their lead product, the Oncotype DX Breast Cancer Assay, has been shown to predict the likelihood of chemotherapy benefit as well as recurrence in early-stage breast cancer to help optimize treatment options.
CONTACT
Arielle Madden
480-699-8053
Wirebuzz.com
arielle@wirebuzz.com