Social and Traditional PR Agency Calysto Communications Joins Rural Cellular Association, Attends Its Global Expo March 28-30

ATLANTA, GA--(Marketwire - Mar 21, 2012) - Calysto Communications, a global social and traditional PR firm specializing in communications technologies, today announced it has become a member of the RCA -- The Competitive Carriers Association, which represents U.S. wireless telecommunications providers. Calysto will also attend RCA's 2012 Competitive Carriers Global Expo this month. The conference takes place March 28-30 in Orlando and will focus on opportunities for growth in an era of rapid 4G deployments.

Calysto has managed public relations programs for both large and small carriers in all segments of the communications market, including Broadvox, Broadwing Communications, BellSouth, Cbeyond, Level 3 Communications, Cox Communications, Endstream Communications, EQUANT, General Telecom, Internap, Phone.com, Progress Telecom, RACO Wireless, Star2Star, TalkingNets and more.

"The momentum in the communications industry has shifted from the Tier 1s to other operators, as vendors begin to focus on the 4G network needs of the Tier 2 and Tier 3 carriers," said Laura Borgstede, Calysto's CEO. "Calysto is uniquely suited to serve the needs of rural and other competitive carriers and their vendors because of its consumption-based pricing model. This model allows our clients to pay only for the services they receive -- instead of being forced to pay a minimum monthly retainer. Plus we're the only PR agency to receive two Stevie awards recognizing our success in executing cost-effective campaigns that deliver a high ROI."

After attending RCA's 2012 Competitive Carriers Global Expo, Calysto will share its analysis of the show via its PR Vibes™ blog/newsletter. PR Vibes™ is a free blog and newsletter that Calysto distributes to industry players that analyzes the marketing value of all major industry trade shows; updates readers on media and analyst moves; and provides insight into industry trends. Calysto will also tweet interesting news and analysis from the event.

Founded in 1992, the licensed service area of RCA's more than 100 members covers 95 percent of the nation.

About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global social and traditional PR firm focused solely on the communications technology industry. Its unique cloud-based business model combines the services traditionally offered by a large agency with the industry expertise and client service of a boutique agency. Calysto's all SVP-level account teams use innovative, award-winning PR strategies proven to help clients drive sales, create value for shareholders, successfully achieve an exit or raise overall awareness by directly reaching market influencers. Calysto provides its clients with unparalleled industry intelligence through its proprietary information tools, including its Media Catalyst™ database of more than 15,000 industry influencers, and its PR Vibes™ blog/newsletter.

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Twitter: www.twitter.com/calysto
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