PLANTATION, Fla., March 27, 2012 (GLOBE NEWSWIRE) -- TradeStation, the award-winning broker and futures commission merchant, announced today that it has been named the Sitecore North American Finance Site of the Year. The revamped TradeStation.com website, designed and developed by BGT Partners, was selected as a worldwide leader based on its use of Sitecore's Web Content Management System (CMS) and digital marketing technology to develop more effective business processes and advanced web strategies.
"We're delighted to have been recognized in this way," said Salomon Sredni, CEO of TradeStation and COO of Monex Group. "Our goal is to help our customers elevate their trading through continued innovation in trading tools, and ongoing investments in customer support and education. Working with BGT, we built this new website to strongly express that mission and brand promise – while delivering an outstanding user experience."
"TradeStation, working with implementation partner BGT, built a highly engaging digital presence that supports sales and marketing goals and strengthens the company's brand," said Jason Crea, VP Client and Partner Engagement, Sitecore. "TradeStation and BGT demonstrated excellence in developing a website with an appealing design that offers dynamic features including personalization, enhanced navigation and improved site search."
TradeStation's proprietary technology offers sophisticated analysis capabilities for every level of trader, along with the ability to back-test and paper-trade ideas. Its extensive market databases include both intraday data and more than 1,000 fundamental data fields. Traders have access to a variety of multimedia educational resources to help generate new trading ideas and improve trading skills. The redesigned Tradestation.com now allows for better usability, increased customization and content to be tailored for specific customer segments based on browsing behavior.
Sitecore's Site of the Year contest recognizes organizations that have leveraged Sitecore's technology to develop the most outstanding websites. Nominations are judged on creativity, integration with rich data sources and applications, the ability to engage, educate and motivate an action, and the overall user experience. The Sitecore Site of the Year contest is divided into four regions: International, Denmark, UK, and North America.
About TradeStation:
TradeStation is an award-winning online brokerage firm and trading platform. In March 2012, Barron's magazine, in its annual review of 24 online brokerage firms, ranked TradeStation as Best for Frequent Traders, Best Trading Experience and Technology, and Best for International Traders. In February 2012, TradeStation won for Best Trading System – Stocks, Best Trading System – Futures, Best Institutional Platform, Best Professional Platform, Best Online Analytical Platform and Best Real-Time Data in the annual Readers' Choice Awards given by Technical Analysis of Stocks & Commodities magazine.
TradeStation Group, Inc. through its principal operating subsidiaries, TradeStation Securities, Inc. and TradeStation Forex, Inc. offers the TradeStation analysis and trading platform to the active trader and certain institutional trader markets. The TradeStation platform offers electronic order execution and enables clients to design, test, optimize, monitor and automate their own custom Equities, Options, Futures and Forex trading strategies. TradeStation acquired IBFX Holdings, LLC in November 2011, expanding TradeStation's forex business in the U.S. and globally. TradeStation is a wholly-owned subsidiary of Monex Group, one of the largest online financial services providers in Japan.
TradeStation Securities, Inc. (Member NYSE, FINRA, SIPC, NSCC, DTC, OCC & NFA) is a licensed securities broker-dealer and a registered futures commission merchant, and also a member of the Boston Options Exchange, Chicago Board Options Exchange, Chicago Stock Exchange, International Securities Exchange and NASDAQ OMX. Its TradeStation Prime Services division, based in New York, seeks to provide prime brokerage services, including securities lending, to small and mid-sized hedge funds and other firms. TradeStation Forex, Inc. (Member NFA), a Retail Foreign Exchange Dealer (RFED) and IBFX Australia Pty. Ltd., authorized and regulated by the Australian Securities and Investment Commission, provide the company's forex brokerage offering. The company's technology subsidiary, TradeStation Technologies, Inc., develops and offers strategy trading software tools and subscription services. TradeStation Europe Limited is an FSA-authorized brokerage firm which introduces UK and other European accounts to TradeStation Securities, Inc. and TradeStation Forex, Inc.
About BGT Partners
BGT Partners, a 2010 and 2011 (#2) Ad Age Best Place to Work in the U.S., creates interactive marketing and technology solutions for global corporations that strengthen brands, develop more engaging relationships and transform businesses. BGT works with Fortune 500 and Global 2000 corporations to help them strategically build and maintain their digital and social-marketing infrastructure. For more information on BGT, please visit www.bgtpartners.com, www.facebook.com/bgtpartners and www.twitter.com/bgtpartners.