Trycera Financial Appoints Two Key Executives to Leadership Team


IRVINE, Calif., March 30, 2012 (GLOBE NEWSWIRE) -- Trycera Financial, Inc. (Pink Sheets:TRYF), a financial services company specializing in the delivery of prepaid debit card programs, prepaid debit card program management, alternative credit products and personal financial services, today announced it has appointed two key members to its executive leadership team.

The two appointments are a newly created Vice President of Education and Marketing position headed by Hector Alvarez and Vice President of Business Development headed by Amit Patel. Messrs. Alvarez and Patel are the founders of Education for Homes, LLC and have extensive experience within the education, credit and money management industries and bring vast knowledge and industry networks internationally into Trycera.

Ray Smith, the President and CEO of Trycera Financial, stated:  "The additions of Amit and Hector in their respective roles provides the Company an unparalleled path for advancements and sustainable growth in the finance and education sectors.  It is a privilege to have both of them joining Trycera's leadership team.  Their expertise will be important in growing the company nationally and eventually globally with our financial and educational products and services."

Hector Alvarez, the newly appointed Vice President of Education and Marketing, stated:  "This is a tremendously exciting opportunity, and one I am very much looking forward to embracing.  Trycera has developed incredibly in the last few years and I hope to play an effective role in growing Trycera to become a global market leader. In helping to develop new innovative products and delivery systems for our educational and financial services we will surely make an impact in the industry and to our customers."

Amit Patel, the newly appointed Vice President of Business Development, stated:  "I'm excited to be joining the Trycera team as we advance an industry-leading agenda of offering consumers the very best in financial and educational products and services. I've long been impressed with Trycera's talented team, the Company's balanced business strategy and its collaborative and transparent approach.  I look forward to expanding on Trycera's growth as we deliver on our commitments, and execute on the Company's goal to be a premier financial services company."

ABOUT TRYCERA FINANCIAL, INC.

Trycera Financial, Inc. is a financial services company specializing in the delivery of prepaid card programs, prepaid card program management, alternative credit products and bill payment reporting. The Company also markets a diverse portfolio of personal financial management solutions and pay as you go services that allow consumers the ability to have recurring and non-traditional/alternative payment information such as rent, utilities, insurance and wireless phone service payments reported to national credit reporting agencies. For more information, please visit the Company's web site at www.trycera.com">www.trycera.com.

FORWARD-LOOKING STATEMENTS

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: with the exception of historical information, the statements set forth above include forward looking statements that involve risk and uncertainties. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance.


            

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