VIDEO from Visit California and Synaptic Digital: California Dreams are Just a Tap and Swipe Away with the New Visit California iPad App

Easy, fun, and beautiful interactive features of the new free iPad app include an enhanced version of the California Official State Visitor's Guide, featuring videos of Rob Lowe sharing his favorite things about California.


Sacremento, CA, April 12, 2012 (GLOBE NEWSWIRE) -- Available now in the App Store, Visit California is putting the majestic landscapes and energetic culture of California, one of the world's top tourist destinations, at travelers' fingertips with the launch of a new iPad app®. Filled with lush photography, editorial features and useful planning tools, the Visit California iPad app was developed by a team of California travel experts from Visit California and Sunset magazine. The app also contains an enhanced and interactive version of the California Official State Visitor's Guide that brings the best of California to life through inspiring articles, slideshows, and videos. A highlight of the enhanced Visitor's Guide is a series of videos featuring Rob Lowe sharing his favorite things about California.

See video from Visit California at: http://inr.synapticdigital.com/VisitCalifornia/iPadApp/

To view and download a video introducing the new Visit California iPad app, go to http://www.youtube.com/watch?v=xr8Wt7_ACSE

The Visit California iPad app gives travelers everything they need to plan the ultimate California vacation with the following features:

  • A "My Trip" tool to create a personal itinerary based on recommendations from California's travel experts, plus location-based information from Google Maps, and restaurant reviews from Yelp.
  • A "Trip Journal" to save notes and photos from the road. And the ability to share travel ideas and information on Facebook and Twitter.
  • An enhanced version of the California Official State Visitor's Guide, featuring videos, slideshows, and other unique content from the editors of Sunset magazine and Visit California.

"We are excited about our new mobile applications which bring the California experience to life," said Caroline Beteta, President and CEO of Visit California and Vice Chair of Brand USA. "The Visit California iPad app provides the information and inspiration travelers want anytime, anywhere, helping them dream, plan and go."

In conjunction with the launch of Visit California's free iPad® app, a new mobile website was designed specifically to provide the most relevant and important information to help Smartphone users focus on planning their visit to California. Users can get inspired about favorite destinations while browsing magazine-style feature stories developed by Sunset magazine's editorial team. A "My Trip" interactive itinerary planning tool offers users the ability to create and save their own trips as well as travel tools that link to resources for everything from California airport codes to classic bike rides and RV rentals to the 20 California Welcome Centers. Travelers can use the real time calendar to find local festivals and events throughout the state, or watch videos on California while getting real time updates from the Visit California Twitter Feed.

Whether on the iPad or mobile phone, the Visit California mobile platform provides inspiration and information to California travelers--for free. IPad users can download the app from the App store at www.itunes.com/appstore/ by searching "Visit California." The new mobile website is available for all Smartphone platforms, including iPhone® and Android, and automatically loads when consumers use their Smartphone to access visitcalifornia.com.

About Visit California: Visit California is a non-profit organization with a mission to develop and maintain marketing programs - in partnership with the state's travel industry - that keep California top-of-mind as a premier travel destination. According to Visit California, travel and tourism expenditures total $95.1 billion annually in California, $17 billion of which is international; supports jobs for 873,000 Californians; and generates $6.1 billion in state and local tax revenues. For more information about Visit California and for a free California vacation packet, visit visitcalifornia.com.
 

Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.



            

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