NEW YORK, May 8, 2012 (GLOBE NEWSWIRE) -- Award-winning broker-dealer and futures commission merchant TradeStation, a wholly owned subsidiary of Monex Group, Inc. (TSE:8698), today launched a new integrated marketing campaign, highlighting its award-winning platform. New York-based brand-building agency DiMassimo Goldstein (DIGO) created "The Proof is in the Platform" initiative, which will feature print, TV and digital advertising along with a strong social media component.
The ads lightly spoof TradeStation's competitors, encouraging traders to focus on the actual capabilities of trading platforms. Print ads will begin running in Technical Analysis of Stocks & Commodities, Futures Magazine and Active Trader,and TV spots will begin airing on CNBC today.
"We don't need bells, whistles or special effects to impress or attract traders," said Erik Jepson, VP of Marketing for TradeStation, which received the highest overall ranking (4 ½ stars) from Barron's magazine in its 2012 review of online brokers, as well as Best for Frequent Traders, Best Trading Experience and Technology, and Best for International Traders.
"Our platform speaks for itself, and speaks louder than flashy, over-the-top advertising does," Jepson added.
That's the reasoning behind TradeStation's decision to create a tour of its platform features on TradeStation.com. Hosted by the TradeStation Guys, the tour, which debuts today, will allow traders to see firsthand how advanced TradeStation's platform's tools are through several one- to two-minute videos.
Interviews with Erik Jepson, TradeStation's VP of Marketing are available.
Copies of ads are available upon request.
About TradeStation Group, Inc.
TradeStation is an award-winning online brokerage firm and trading platform. In March 2012, Barron's magazine, in its annual review of 24 online brokerage firms, awarded TradeStation its highest overall star ranking (4½ stars), as well as Best for Frequent Traders, Best Trading Experience and Technology and Best for International Traders. Also in March 2012, TradeStation won for Best Trading System – Stocks, Best Trading System – Futures, Best Institutional Platform, Best Professional Platform, Best Online Analytical Platform and Best Real-Time Data in the annual Readers' Choice Awards given by Technical Analysis of Stocks & Commodities magazine.
TradeStation Group, Inc. through its principal operating subsidiaries, TradeStation Securities, Inc. and TradeStation Forex, Inc., offers the TradeStation analysis and trading platform to the active trader and certain institutional trader markets. The TradeStation platform offers electronic order execution and enables clients to design, test, optimize, monitor and automate their own custom equities, options, futures and forex trading strategies. The company acquired IBFX Holdings, LLC and its subsidiaries in November 2011, expanding TradeStation's forex business in the U.S. and globally. TradeStation Group is a wholly owned subsidiary of Monex Group, one of the largest online financial services providers in Japan.
TradeStation Securities, Inc. (Member NYSE, FINRA, SIPC, NSCC, DTC, OCC & NFA) is a licensed securities broker-dealer and a registered futures commission merchant, and also a member of the Boston Options Exchange, Chicago Board Options Exchange, Chicago Stock Exchange, International Securities Exchange and NASDAQ OMX. Its TradeStation Prime Services division, based in New York, seeks to provide prime brokerage services, including securities lending, to small and mid-sized hedge funds and other firms. TradeStation Forex, Inc. (Member NFA) is a Retail Foreign Exchange Dealer (RFED) that provides forex brokerage services directly and through its Interbank FX (IBFX) Division. The company's technology subsidiary, TradeStation Technologies, Inc., develops and offers strategy trading software tools and subscription services. TradeStation Europe Limited, an FSA-authorized brokerage firm, introduces UK and other European accounts to TradeStation Securities, Inc. and TradeStation Forex, Inc.
About DIGO:
DIGO Brands is a brand-driven growth agency network, founded in 1996 by Mark DiMassimo. DIGO Brands have partnered with visionary leaders in many of the extraordinary growth successes of the past two decades, including: Comcast, Crunch Fitness, JetBlue, thinkorswim, Island, eBay, eDiets, ESPN, HBO, Citi, Gateway, McKinsey, Ernst & Young, Memorial Sloan-Kettering Cancer Center - the best cancer care, anywhere, National Jewish Health - the nation's top respiratory hospital, top-rated broker TradeStation, Mediacom Cable, Bluefly, Belle & Clive, Double Cross Vodka and the Tappening and Offlining movements. For more information, visit www.digobrands.com.