NEW YORK, June 21, 2012 (GLOBE NEWSWIRE) -- MicroEdge LLC, the leading provider of solutions to the giving community worldwide, announced today that the Arizona Community Foundation has successfully employed FIMS CRM to better manage their relationships with donors, and to provide transparency into their donor management efforts so that they can intelligently target their donor cultivation and development work.
Founded in 1978, the Arizona Community Foundation is a major player in philanthropy in Phoenix and throughout the state of Arizona, managing over $500 million in funds. However, as with any community foundation, the Arizona Community Foundation sought to further increase their impact in the community. They knew that cultivating strong relationships with existing and prospective donors would help them achieve that goal. Choosing FIMS CRM was easy for the Arizona Community Foundation. A powerful cloud-based solution that is built on the leading Salesforce customer relationship management platform, FIMS CRM helps community foundations and other fundraising organizations efficiently grow assets and increase their donor base. Development staff have anytime, anywhere access to a 360-degree view of prospects and donors. FIMS CRM drives more effective donor cultivation through process and best practices, enabling development staff to streamline the tracking and management of development activity, which frees time for valuable relationship building. With all relevant information tracked in one comprehensive and intuitive system, organizations are able to more effectively leverage their collective knowledge. Indeed, the Arizona Community Foundation streamlined their efforts and experienced greater efficiencies upon adoption of FIMS CRM. Now entering their third year using the tool, development staff are able to manage a much greater number of opportunities than when they began - 282 so far in fiscal year 2013 compared to only 90 in fiscal year 2010.
The Arizona Community Foundation was also looking for a solution that would afford them greater transparency into their giving and enable them to truly understand trends and key performance indicators for the foundation. This insight can help organizations understand where their fundraising efforts are making a difference and where they are falling short. While the development staff at the Arizona Community Foundation were well aware of this need, they did not have the appropriate system in place to gain the insight they sought. According to Marc Goldstick, Research Analyst at the Arizona Community Foundation, "We had the stories, but with FIMS CRM, we can now see things we were never able to see. We now have the numbers and data to support those stories, and that is amazing." With FIMS CRM, Marc has a complete view of the Arizona Community Foundation's donors, and the funds associated with them. He can understand which of those relationships is most important when it comes to supporting the community foundation's many programs. Ultimately, this allows development staff to spend their time and effort where it counts - and the end result is a more efficient organization.
"Understanding how to drive key donor relationships forward is critical to a community foundation," says FIMS Product Manager, Andrew Troup. "FIMS CRM is an extremely powerful tool when it comes to gaining that insight. Many of our clients are short-staffed and dealing with limited resources. Allowing them to spend their time and effort on the activities that truly matter is priceless."
To Learn More
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