Los Gatos Chiropractor Uses Facebook to Create Health and Wellness Community


LOS GATOS, Calif., July 1, 2012 (GLOBE NEWSWIRE) -- Los Gatos chiropractor Dr. Judy McGrain recently launched a Facebook page for McGrain Chiropractic to build a social media community devoted to health and wellness. Dr. McGrain says social media helps her effectively share information about health, services provided at the practice, current specials, and community events. She links her website blog to the Facebook page and encourages patients to get involved in discussions about health issues. She also posts links about current events, as well as humorous health-related posts to the page with the goal of keeping people engaged and entertained as they strive for better health.

Dr. McGrain says that social media is an exciting way for her to encourage people to stay focused on health and wellness. "Chiropractic care, and especially our offering of it, is an inherently social, collaborative effort. Because social media is about fostering relationships, we thought it was a logical step to create our Facebook page and use it to build a virtual community dedicated to helping each other stay healthy and involved. People who have a social network focused on health have an extra layer of support and motivation to make healthy choices, and we wanted to be a part of that."

According to Dr. McGrain, a recent Peer Research Center study showing that over 80 percent of Americans search for health information online, while 34 percent use social media to discuss health issues. The study also showed that mobile device users were more likely to use social media outlets such as Facebook to seek health advice. Dr. McGrain says that since the number of mobile web searches has increased over the past few years, she believes more and more people will use social media to discuss health issues like back pain, neck pain and sciatica with friends, family and health providers in the future to find treatment and solutions.

The Facebook page is updated with links to her blog, which discusses treatments she uses at her center, such as spinal decompression, nutrition and massage therapy. Visitors to the page can share these links with their friends, make comments and post questions.

She encourages patients who have experienced successful pain relief through her treatments to share links and information from her Facebook page with their own friends and family. Dr. McGrain says she also wants the Facebook page to be a fun forum for patients. "We will often post inspirational and humorous health-related videos and comics to get people talking," said Dr. McGrain.

Dr. Judy McGrain has been chiropractor since 1984 and offers spinal adjustments, massage therapy, nutritional counseling and spinal decompression at her Los Gatos chiropractic care center. The website is http://www.losgatoschiropractor.net.



            

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