PHOENIX, July 20, 2012 (GLOBE NEWSWIRE) -- BreastCancerAnswers.com (http://www.breastcanceranswers.com), the first social media show, hit 3,000,000 video views within six months of its launch in late 2011. The show's format allows patients to "suggest an interview topic", which the medical experts use when creating their next video.
"Reaching the 3 million video views milestone in such a short amount of time, is a humbling reminder of just how many patients are looking for answers," said Jay K. Harness, MD, FACS, the medical director for Breast Cancer Answers (http://www.breastcanceranswers.com) and a past president of The American Society of Breast Surgeons. "I'm thrilled to be a part of such a powerful free resource for patients and their loved ones."
The social media show is syndicated across each of the dominant social networks allowing as many patients as possible to access the latest information from leading breast cancer doctors.
"When Dr. Harness and I were developing Breast Cancer Answers (http://www.breastcanceranswers.com), we knew it was going to be popular, but we just couldn't envision exceeding our pre-campaign six month audience expectations by 15 times," said Todd Hartley, CEO of WireBuzz, the Scottsdale, AZ digital marketing agency driving the campaign. "Answering breast cancer questions has always been our mission and it's a wonderful feeling knowing the audience is responding in a powerful way to our video content."
In addition to three million video views, Breast Cancer Answers continues to increase its following on Facebook, Twitter and Google+. The social media show also gives patients access to Dr. Harness' Questions To Ask Your Doctor [http://www.breastcanceranswers.com/what-breast-cancer-questions-to-ask/], the Breast Cancer Alcohol Connection [http://www.breastcanceranswers.com/alcohol-breastcancer-link/], and Sex After Breast Cancer [http://www.breastcanceranswers.com/sex-after-breast-cancer/], user friendly downloads, that can be printed, and used during a patient's next doctor visit.
ABOUT BREAST CANCER ANSWERS
Breast Cancer Answers, the first social media show, enables breast cancer patients to "suggest an interview topic", which the medical experts use when creating their next video. The experts' video episodes are published every weekday across social networks like Facebook, Youtube, Twitter and Google+ and into the show's growing Q & A video library. Patients can submit a topic at BreastCancerAnswers.com/ask.
ABOUT WIREBUZZ
Located in Scottsdale, AZ, WireBuzz develops strategically optimized digital marketing campaigns that convert targeted Internet audiences into customers. Recognizing the most successful digital marketing campaigns begin with video, WireBuzz offers traditional video production, rapid response videos with a 3-hour turnaround (for press releases, crisis management and social campaigns), content marketing, search engine optimization (SEO), geo-targeting, conversion, email marketing, social media management and customer lead generation.
ABOUT THE SPONSOR
Breast Cancer Answers is sponsored by Genomic Health, a molecular diagnostics company focused on analyzing the underlying biology of cancer allowing physicians and patients to make individualized treatment decisions. Their lead product, the Oncotype DX Breast Cancer Assay, has been shown to predict the likelihood of chemotherapy benefit as well as recurrence in early-stage invasive breast cancer to help optimize treatment options.
[http://www.breastcanceranswers.com/what-breast-cancer-questions-to-ask/]
CONTACT
Arielle Madden
arielle@wirebuzz.com
480-699-8053