SARASOTA, Fla., Sept. 18, 2012 (GLOBE NEWSWIRE) -- Trend watch: despite national temperatures hitting their coolest levels since spring, shorts season is in full swing in sunny Sarasota, Fla., and Visit Sarasota County is inviting travelers nationwide to find their fall style through the new Sarasota In Shorts sweepstakes. Now through December 5, travelers have two chances to win round-trip travel packages with air travel provided by JetBlue – either by sharing an Instagram photo that depicts their ideal vacation in shorts using the hashtag #SarasotaInShorts or by submitting their favorite style at www.SarasotaInShorts.com.
Why shorts? Area visitors are nearly unanimous in naming the top reason they enjoy Sarasota County: being able to sport a pair while doing just about everything the coastal destination offers, thanks to a relaxed, casual lifestyle and warm weather year-round. Visitors can be spotted wearing shorts at the opera, ballet and museums, as well as at shops and boutiques, award-winning eateries and while kayaking, paddleboarding and taking in musical and cultural festivals, not to mention at Sarasota's prized Gulf Coast beaches.
Visit Sarasota County will select one winner from each method of entry who will be awarded with a vacation package for two including round-trip tickets to Sarasota Bradenton International Airport (SRQ) from any airport served by JetBlue Airways, a two-night hotel stay to Helmsley Sandcastle Hotel or Hotel Indigo Sarasota and gift certificates to local attractions that reflect the winners' favorite shorts style, which can include:
- Leisure shorts to play the day away with adventures for all ages;
- Shopping shorts for treasure hunting among eclectic boutiques, modern art galleries and high-fashion shops;
- Culture shorts to take in "Florida's Cultural Coast" with art-focused activities;
- Outdoor shorts for exploring the lush Florida landscape by water or by land;
- Festival shorts to get event-ready; or
- Culinary shorts for a taste of Sarasota's foodie flavors.
JetBlue Airways provides non-stop service to SRQ year-round from Boston's Logan International Airport and New York's LaGuardia and JFK International Airports.
For a "Short List" of fall events, details about the travel experiences matching these shorts styles or to enter the Sarasota In Shorts Sweepstakes, visit www.SarasotaInShorts.com.
About Sarasota County
Located on Southwest Florida's Gulf Coast, Sarasota County offers a vibrant arts and cultural scene, a diverse array of culinary experiences and a variety of opportunities to take advantage of the clear waters and the great outdoors. Sarasota County provides the quintessential, laid-back beach getaway with numerous sprawling, white-sand beaches, including Siesta Key Beach, named "America's Best Beach" in 2011 by Stephen Leatherman, aka, Dr. Beach. Dubbed "Home of the American Circus," Sarasota County served as the headquarters for the Ringling Brothers, Barnum & Bailey Circus for 75 years, and visitors can experience its unique circus heritage first-hand by following the circus trail or catching a performance by one of two local circus companies. For more information on visiting Sarasota County, visit www.visitsarasota.org or call (800) 522-9799.
Limit one entry per person and per Instagram account, regardless of method of entry. The complete rules of the promotion are available at VisitSarasota.org or by mailing Visit Sarasota County's offices at 1777 Main Street, Suite 302, Sarasota, FL 34236. This release summarizes some of the rules, but the state filed promotional rules are the sole legal determinant of the promotion's rules.