BOSTON, MA--(Marketwire - Oct 15, 2012) - Skyword, the leading content production platform, today announced that Founder and CEO Tom Gerace will be participating in two top marketing events later this month.
- On Wednesday, October 24 from 10:50-11:15 a.m., Tom will participate in the Expert Panel Series on "SEO and Content Marketing" for the Inbound Marketing Summit, at the Hynes Convention Center in Boston.
- On Thursday, October 25 from 12:30-2:30 p.m., Tom will lead a panel discussion on "Brands Becoming Media Houses" at FutureM, to be held at the Microsoft New England Research and Development (NERD) Center in Cambridge. Panel speakers include Leslie Reiser, Program Director WW Digital Marketing, IBM General Business; Heather Molina, Managing Director of Content Marketing Solutions, Resolution Media; Daniel Mandell, VP, Global Business Development, Thomson Reuters and David Woodrow Skyword's SVP of Strategic Services. Skyword is also inviting attendees to submit a content marketing challenge for a chance to win personalized advice from the panel's marketing experts. Visit their website for more details.
Tom will share his thoughts on leading edge content marketing strategy, workflow planning and technology and his insights on how this method of newsroom style, demand driven marketing will be a driving force for companies in the age of the social customer. Tom will also share key insights and lessons learned from Skyword-led programs within IBM, Thermo Fisher Scientific, United Way, AutoTrader, and Bounty.
Media interested in meeting with Tom please contact Alyssa Prettyman at 617-733-0127 or alyssa@scratchmm.com.
About Skyword: http://www.skyword.com
Skyword is the leading content production platform. The Skyword Platform enables brands, retailers, media companies and agencies to acquire and engage customers by efficiently producing quality content optimized for search and the social web. Quality content is essential to reaching and engaging consumers today, but the creation process is messy, inconsistent and immeasurable. The Skyword Platform makes it easy to produce, optimize and promote content at any scale to create meaningful and lasting relationships with customers. Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Allen & Company, Progress Ventures, Cox Media Group and American Public Media Group. For more information, visit: http://www.skyword.com.
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Contact Information:
Contact:
Alyssa Prettyman
Scratch Marketing + Media
Tel: 617-733-0127