Hayward Unveils Unprecedented Salt Chlorination for Pools at Half the Cost of Chemical Chlorine Alternatives

Hayward Salt & Swim 3C(TM) Delivers the 3 Cs of Salt Chlorination: Comfort, Convenience All at a Cost You'll Love


ELIZABETH, NJ--(Marketwire - Nov 6, 2012) - Hayward Pool Products announced the introduction of a new salt chlorination product, Salt & Swim™ 3C, that offers pool owners unprecedented comfort and convenience at less than half the cost of traditional, factory-produced, chemical chlorine.

According to Hayward Industries Global Product Manager, Sanitization and Chemical Automation, Ray Denkewicz, Salt & Swim 3C delivers comfort and convenience at a cost pool owners will love. "Salt & Swim 3C maximizes comfort and convenience, while minimizing the cost to pool owners. This product really delivers on all three levels. Our customers have come to expect the comfort and convenience associated with salt chlorination," noted Denkewicz, "and Salt & Swim 3C delivers that. But what is unique is that Salt & Swim 3C also delivers cost savings to consumers over traditional chemical forms of chlorine."

With salt chlorination, pool sanitization happens automatically by converting ordinary salt into chlorine. Denkewicz explained that Salt & Swim 3C's more natural approach to chlorination also eliminates red eyes, dry skin and hair, and harsh chlorine odor associated with factory-produced chlorine.

The company reports that a single Salt & Swim 3C Cell produces 200 pounds of 100 percent pure-available chlorine. This is equivalent to 225 pounds of Trichlor (90 percent); 208 gallons of liquid chlorine (10 percent), which weighs more than one ton; 308 pounds of Calcium Hypochlorite (65 percent); 333 pounds of Dichlor (60 percent); or 571 pounds of Lithium Hypochlorite (35 percent).

The cost savings of more than 50 percent is unprecedented, Denkewicz said. "In short, Hayward has found a way to make salt chlorination more affordable for everyone. Finally, pool owners, who simply couldn't afford it before, have a viable salt chlorination option available to them."

About Hayward Pool Products
Hayward Pool Products, a division of Hayward Industries Inc., is the largest manufacturer of residential swimming pool equipment in the world. Headquartered in Elizabeth, New Jersey, Hayward designs, manufactures and markets the Totally Hayward® System, a full line of residential and commercial pool equipment including pumps, filters, heating, cleaners, sanitization, automation, lighting, safety and energy solutions.

The company, which has built its brand on innovation, energy-efficiency, safety and reliability, includes such brands as Salt & Swim 3C, EcoStar®, TriStar®, SuperPump®, ProLogic®, AquaConnect®, HeatPro®, ColorLogic®, AquaRite®, Navigator® Pro, PoolVac XL, TigerShark®, among others. Hayward products are sold through a network of distributors and 3,000 Totally Hayward Dealer Partners throughout the U.S., Canada, Asia, Australia, Latin America and the Middle East. For more information, contact Hayward at (908) 351-5400 or visit www.hayward.com.

Contact Information:

For more information, contact:
Bruce Porter
Phone: 908-282-4924
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