LiveWire Ergogenics, Inc. Expands Midwest Distribution Footprint With Hilmes Distributing, Inc.

ANAHEIM, CA--(Marketwire - Jan 8, 2013) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) (OTCBB: LVVV) has expanded the retail markets for its LiveWire Energy™ chews in the Midwest with food wholesaler and distributer Hilmes Distributing, Inc. of Trenton, Illinois.

Owned and operated Gary Hilmes, Hilmes Distributing, Inc. is a multi-line novelty distributor with 8 routes servicing over 1000 locations in Illinois, Indiana, Minnesota, Missouri, Ohio and Wisconsin. Hilmes Distributing provides bi-weekly or monthly direct service to tobacco outlets, liquor stores and convenience stores throughout its 6 state region.

Hilmes Distributing maintains a high degree of control over retail counter space and as a result has significant influence in product placement with the stores they service.

Stated LiveWire CEO Bill Hodson, "Our agreement with Hilmes Distributing continues our efforts in gaining strong DSD (Direct Store Delivery) distributors to build the LiveWire brand. LiveWire is working closely with Gary on a state by state basis, focusing on retail support and consumer awareness to help distribute LiveWire Energy™ chews throughout the region."

About LiveWire Ergogenics, Inc. (OTCQB: LVVV) (OTCBB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.