Professions Go Social -- Experts Discuss Impact of Social Media on the Workday and Business-to-Business Marketing at SXSW

AUSTIN, TX--(Marketwire - Mar 7, 2013) -  Saturday at SXSW Interactive, social business leaders will gather to discuss how profession-based, vertical networks are pushing business-to-business (B2B) networking beyond LinkedIn and reshaping the 9-to-5 workday for marketers and the customers they're looking to reach. Participants will look at how these networks are changing the way brands connect with their customers, the steps B2B marketers are taking to address this growing opportunity, and the unique business models of vertical networks.

Session Title: Professions Go Social

Panel Participants:

• Moderator: Rebecca Lieb, analyst, Digital Advertising/Media, Altimeter Group
• Calen Holbrooks, customer marketing manager, Microsoft
• Jay Hallberg, co-founder and vice president of Marketing, Spiceworks
• Kirk Simpson, CEO & co-founder, Wave

When: Saturday, March 9, 2013 at 11:00 a.m. - 12:00 p.m. CT

Where:
SXSW Interactive
Courtyard Marriott Hotel
Rio Grande Ballroom
300 E. 4^th Street
Austin, TX

Twitter Hashtags: #B2BSocial, #SXSW