DES MOINES, Iowa, Aug. 12, 2013 (GLOBE NEWSWIRE) -- Just 72 hours after launching its first mobile game, the Blue Springs, Missouri start-up company PocketCake™ sat in awe. They witnessed 50,000 unique hits on the Google Play install page for LavaCat™, their first mobile application, in the first 72 hours. LavaCat™ launched at 12:00 PM CST, Friday, July 26th on Google Play for Android devices.
This overwhelming amount of traffic is a direct result using the DomiKnow® platform for targeting through strategic placement of content, banner ads, custom video trailers and social media. Nearly 20% of the hits over the first 72 hours were organic.
"We had a tremendous response over the first weekend for LavaCat™, especially being PocketCake™'s first title," remarked John R. Stokka, DomiKnow® CEO, "This kind of engagement is unique, certainly exciting for their company as well as DomiKnow®."
LavaCat™ received unique hits from 43 different countries, with the highest responses from the US, Italy Canada & Germany.
About DomiKnow®, Inc.
DomiKnow® (OTC:DMNO), is a multichannel marketing firm based in Des Moines, Iowa dedicated to bringing big-time marketing to small business. DomiKnow's® experts in digital marketing use its proprietary database of 350 million emails and 400 fields of data to create hyper-targeted email, social media, and website communications that generate customers for local businesses. For more information, visit www.domiknow.com and Facebook.com/DomiKnow and Twitter.com/DomiKnow.
About PocketCake™ and LavaCat™
PocketCake™ is a mobile app development company located in Blue Springs, Missouri. Their first mobile app release was the game saga LavaCat™ on July 26, 2013. For more information visit www.PocketCake.com and Facebook.com/LavaCat.
Statements under the Private Securities Litigation Reform Act, as amended: with the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risks and uncertainties that may individually or mutually impact the matters herein described for a variety of reasons that are outside the control of the Company, including, but not limited to, its ability to its ability to raise sufficient financing to implement its growth strategy, successfully develop and commercialize its proprietary products. Readers are cautioned not to place undue reliance on these forward-looking statements as actual results could differ materially from the forward-looking statements contained herein. Readers are urged to read the risk factors set forth in the Company's most recent report on Form 8-K and other filings made with the SEC. Copies of these reports are available from the SEC's website or without charge from the Company.