STOCKHOLM, Sweden, Nov. 14, 2013 (GLOBE NEWSWIRE) --
* KT is to launch the world's first commercial mobile content acceleration
service in Q1, 2014
* Solution expected to cut mobile web page download time by more than 50
percent
* The launch builds on Ericsson's Mobile Cloud Accelerator (MCA) solution and
is part of the expanding partnership between KT and Ericsson focused on
future network performance
Web page loading time is becoming business critical to operators and content
providers. Mobile phone users are unlikely to return to a website if they
experience problems in downloading a web page, and even more unlikely to
recommend the website to others.
To gain a competitive edge in this area, KT, South Korea's leading telecoms
provider, has entered into an agreement with Ericsson (NASDAQ:ERIC) to launch a
mobile content acceleration service in its live LTE network. This will be the
world's first commercial deployment of its kind, and it builds on technology
provided by Ericsson.
KT completed a technical feasibility study in January this year after testing
and verifying the performance and interoperability of Ericsson's solution in a
live network. This was followed by a commercial feasibility study in the third
quarter, and the positive results led to KT's decision to launch a commercial
service by Q1, 2014.
The trial results showed that using MCA reduces web page download time by more
than 50 percent, dramatically improving the user experience. This is achieved by
guaranteeing traffic transmission quality of certain categories of data, such as
premium content and application traffic in the radio access area. The idea is to
avoid the effects of radio congestion. The prioritization mechanism can be
likened to having large vehicles running on a bus-only lane during periods of
heavy traffic, while ordinary cars run on other lanes at slower speeds.
Heekyoung Song, Head of Enterprise IT Business Unit, KT commented: "We're
pleased to announce that KT will be the first operator in the world to provide a
commercial mobile content acceleration service, thanks to our strong partnership
with Ericsson. It means that we can expand the connectivity of our premium CDN
service from the fixed network, which we launched last year, to the mobile
network. MCA deployment in our network will enable us to offer our subscribers a
differentiated and higher quality of service. Downloading content in a much
shorter time may well be one of the exceptionally good reasons why subscribers
choose our network."
Jan Signell, Head of Region North East Asia, Ericsson says: "The explosion of
connected mobile devices has opened a whole new world of possibilities, and LTE
in South Korea is moving faster than in any other market. That's why our
partnership with KT is important to us, because it allows us to be in the very
frontline of developing future innovative mobile services."
NOTES TO EDITORS
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and Communications Technology for telecom operators and other industries. Today
40 percent of the world's mobile traffic goes through Ericsson networks and we
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FOR FURTHER INFORMATION, PLEASE CONTACT
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KT speeds up mobile content using Ericsson technology: http://hugin.info/1061/R/1742946/586104.pdf
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