Rogers Digital TV Takes Over with Ottawa's First Station Dominations Delivered by PATTISON Outdoor

OTTAWA, ONTARIO--(Marketwired - Nov. 28, 2013) -

Editors' note: A photo is associated with this press release.

As part of a new 10-year agreement with OC Transpo, PATTISON Outdoor Advertising, Canada's leader in Out-of-Home advertising, is excited to announce the very first station dominations promoting Rogers Digital TV NextBox 3.0 in two of the city's Transitway stations.

Promoting the leader in digital cable television in Canada, these two station dominations ("station domination" is a term used to describe an exclusive advertising opportunity provided to a single advertiser in a given station for a fixed period of time) will provide incredibly engaging opportunities for Rogers Digital TV that has never been experienced on Ottawa's transit system.

The Transitway, with a weekday passenger volume of 240,000, is Ottawa's rapid transit service covering over 35 kilometres and serving 57 stations. The Rogers Digital TV station dominations are located at the Transitway's Hurdman and Lincoln Fields stations. Each station consists of extensive use of vinyl displays on glass components, with the Lincoln Fields station also consisting of stair risers. The Transitway is part of OC Transpo's comprehensive transit system providing service to nearly one million people in Ottawa and its surrounding areas, and serving 101 million passengers annually.

"PATTISON Outdoor Advertising is proud to introduce the first two station dominations as part of the company's renewed partnership with OC Transpo," says Frank Wilson, Sales Manager, Ottawa & Eastern Ontario, PATTISON Outdoor Advertising. "PATTISON's 10-year agreement to be the exclusive supplier of advertising space for OC Transpo is another example of the company's commitment to providing innovative advertising opportunities with unmatched reach and coverage. The introduction of these two station dominations and other products for Rogers Digital TV also exemplifies PATTISON's ability to provide uniquely engaging and effective advertising opportunities that will captivate the varied demographic of the city's ridership.

In addition to the dominations at the Hurdman and Lincoln Fields stations, the Rogers Digital TV advertising campaign in Ottawa also includes Billboards and Double Decker Bus Murals. The campaign will run for six weeks ending on December 3, with the station dominations appearing for the final four weeks.

The photo associated with this press release is available at the following address: http://www.marketwire.com/library/20131127-914276-hi.jpg

Photo Credit: Frank Fenn

About PATTISON Outdoor Advertising:

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada's largest Out-of-Home advertising company. Since 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON is headquartered in Mississauga Ontario, and includes 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit System (TTC).

www.pattisonoutdoor.com