DU Battery Saver Partners With WWF to Support Global Conservation Efforts

CUPERTINO, CA--(Marketwired - Jan 1, 2014) - Baidu (NASDAQ: BIDU), the world's leading Chinese search engine and developer of award-winning PC, Web and mobile products, today announced that its Android battery saving app DU Battery Saver has partnered with the world's leading independent conservation body, the World Wide Fund for Nature (WWF), to raise awareness and funds in support of global conservation in a uniquely fun way.

For 45 days, DU Battery Saver will sell wildlife-themed battery skins within the app for $0.99 each, with $0.55 of each sale going to the WWF to support its global conservation efforts. This will mark the first time DU Battery Saver users have the opportunity to help save battery life and wildlife at the same time.

"WWF is proud to collaborate with DU Battery Saver through this exciting new campaign to support WWF's global conservation efforts," said Edward Partridge, Digital Corporate Partnership Manager at WWF.

To help encourage participation, DU Battery Saver will also host a Facebook contest in which three winners will each receive an Android TV set-top box. The contest will be held from December 30^th, 2013 through January 15^th, 2014. DU Battery Saver users can participate and win when any of them become...

1. The participant who purchases the most WWF battery skins for their smartphone, or

2. The participant who buys at least one WWF skin and receives the most attention on a Facebook post in terms of likes, comments and shares, or

3. The participant who uses his/her own wildlife picture to generate the most likes, comments and shares on Facebook.

"DU Battery Saver is already making a difference by saving over 27 million watt-hours of electricity every day," said Zhang Lei, creator of DU Battery Saver. "Now, by partnering with WWF, we hope we can do even more for the planet by helping to build a world in harmony with nature."

Visit www.facebook.com/dubatterysaver or www.duapps.com/wwf for more details on the campaign.

Download DU Battery Saver Now
DU Battery Saver offers one-tap battery optimization, real-time battery usage monitoring, personalized energy profiles and smart charging. It recently reached 4.7 out of 5.0 stars on the Google Play Store, which makes it one of the highest ranked battery-saving apps available for Android. DU Battery Saver was the first battery app to introduce a single-button optimization feature, and now, it is also the first app to make battery saving social.

For more information and to download DU Battery Saver for free, visit: http://duapps.com or the Google Play store at: goo.gl/wn3GUE.

About Baidu
Baidu, Inc. is the leading Chinese language Internet search provider and a developer of award-winning PC, Web and mobile products. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they are looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU." Currently, ten ADSs represent one Class A ordinary share.

About World Wide Fund for Nature (WWF)
WWF is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. For more information, please visit: http://www.panda.org.

This campaign has been supported by Playmob, a London based tech company specializing in charitable fundraising through games, and their partner Art of Click - www.playmob.com - http://artofclick.com/.