FREMONT, Calif., Sept. 17, 2014 (GLOBE NEWSWIRE) -- Vdopia, the global leader in mobile video advertising, today launched a new and an improved version of its patented video file format .VDO. Since its introduction in 2011 .VDO has enabled advertisers and publishers to seamlessly run video-enabled ads on the mobile web and apps without Flash or plug-ins. It powers Vdopia's global mobile video advertising, which allows leading brands to auto-play video ads on mobile web pages and apps, adjacent to content, on virtually any smartphone, without disrupting the user's web-browsing experience.
The new .VDO 2.0 ad format builds on the innovation and excellence that Vdopia delivers by serving high quality video ads within traditional banner real-estate; keeping users on the page without annoying distractions; and increasing video reach and measurability.
"To keep pace with the rapidly changing mobile ecosystem and advancements in smartphone technology, such as the introduction of iPhone 6, Vdopia has released a smarter and a more powerful .VDO 2.0 ad format," says Saurabh Bhatia, the company's CEO. "In this new version, we have further enhanced our technology to deliver exciting video ads in a simpler, faster and intuitive manner."
The newest version of .VDO includes:
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Enhancements that enable video ads to run in more resolutions and aspect ratios than ever before. .VDO 2.0 supports 4:3, 16:9 or any desired configuration to deliver an outstanding viewing experience without worrying about the varying screen sizes of the latest smartphones.
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Upgrades in the conversion process reduce video file size and load time for faster and seamless execution of video ads.
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Stringent automated checks make certain that only high quality source files are chosen for conversion. This assures advertisers of delivering the highest quality ad experience to consumers.
- The new version of .VDO overcomes any syncing or flickering issues with its older version.
".VDO technology makes mobile video ads massively scalable, using nothing but HTML5 and Javascript," adds Mr. Bhatia. "With mobile usage and smartphone ownership rapidly climbing worldwide, Vdopia continues to push the boundaries in mobile video advertising to help advertisers, their agencies and publishers achieve their business objectives."
Mr. Bhatia also noted that the introduction of the iPhone 6 with its larger screen will most certainly lead to more video views. A 2014 Adobe Digital index - U.S. Mobile Benchmark Report shows that phones with larger screens (>4") drive higher web traffic than ever before. The same study reported growth in video consumption on smartphones up 73% year-over-year.
Vdopia (http://www.vdopia.com/mobile/) is the global leader in mobile video advertising delivering the best mobile video ad experience for consumers and advertisers across all smartphone and tablet devices. They are the first company to offer the .VDO mobile video format, a proprietary technology which enables delivery of mobile video to more people in more places than any other mobile advertising company in the world. Vdopia's clients include Coca-Cola, Walt Disney, McDonald's, Intel, Microsoft, Ford and hundreds of other leading global brands.
Vdopia also delivers the best publisher solutions, offering easy and efficient integrations to monetize inventory. Its premium mobile video ad units provide the best monetization scheme for both mobile web and apps.
Vdopia Inc. is a privately held, venture-backed company headquartered in Silicon Valley with offices in Fremont, CA, New York, Los Angeles, Chicago, London, India and Singapore.