Plandai Biotechnology, Inc. Signs Agreement to Become Exclusive Supplier to USN


LOGAN, UT--(Marketwired - May 11, 2015) - Plandaí Biotechnology, Inc. (OTCQB: PLPL) (“Plandaí” or “the Company”), producer of the highly bioavailable Phytofare® catechin complex, today announced its entry into an exclusive 3 year supply agreement with USN Worldwide. Pursuant to the contract, the Company will initially sell to USN commercial amounts of Phytofare® catechin complex for USN’S South African markets. Ultimately, the parties intend to expand USN’s purchases globally into other territories in which USN operates.

USN (www.usn.co.za) was founded in South Africa in 2000, and it remains a comprehensive health and nutrition supplement brand, driving the forefront of sports nutrition globally. Rapid expansion and an increasing consumer base have been realized through a commitment to leading product innovation, the highest quality raw material suppliers globally, premium manufacturing facilities and excellent customer support on all levels. All products are formulated with the backing of extensive research and scientific findings, as well as the important clinical trials to ensure efficacy and safety. USN continues its global growth strategy, and it is now being sold in pharmacies, FMCG and specialist retailers in over 53 countries on four continents.

This agreement also allows USN to further control the input costs around production, while enhancing product efficacy by replacing the generic green tea extracts in its extensive stable of innovative and market leading products, with the clinically proven highly bioavailable Phytofare® catechin complex. This agreement gives Plandai the opportunity to cement its relationship with a long-term global customer who has a vision for growth and market expansion.

Callum Baylis-Duffield, Vice President of Sales and Marketing for Plandaí, commented, “We are extremely pleased to enter into this agreement with a company that has the remarkable reputation of USN. As a leader in sports nutrition, they understand the benefits of phyto-availability within their product line-up, as well as the need to ensure that customers are getting the maximum potential and benefit from their supplements. Such a brand can only continue its innovative streak and fantastic track record.”

Irma Botes, Head of Research and Development at USN, added, “Establishing long-term relationships with a supplier like Plandaí is an important part of ensuring that we remain at the forefront of our industry. Customers are demanding more and more from their bodies and from their nutrition supplement partner, and USN remains committed to providing the best products to the global market place. Phytofare®, by focusing on both absorption and residence in the body, using all natural botanicals, gives us a huge competitive advantage -- an advantage we’re confident our customers will notice in their performance and overall health.”

USN Founder and CEO, Albe Geldenhuys commented, "Our industry is continually progressing with respect to product innovation and scientific findings. Establishing long-term relationships with leading suppliers globally ensures that our brand embraces the innovation and the science that drives this industry, cementing our position as a global leader. This agreement is a commitment to a mutual investment that will see further product improvements in our offering this year and well into the future."

About Plandaí Biotechnology, Inc.

Plandaí Biotechnology, Inc. and its subsidiaries develop highly phyto-available extracts. Plandaí Biotechnology controls every aspect of the process, from growing the raw materials on its farms in South Africa, to producing its proprietary Phytofare extracts in-house, allowing the Company to guarantee the continuity of supply as well as quality control throughout the entire process. Targeted industries for the Company’s products include beverage, cosmeceutical, wellness, nutriceutical, anti-aging, and pharmaceutical. For more information, please visit http://www.plandaibiotech.com.

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Contact Information:

Contact:
Andrew Beyer
Phone: 888-627-6902
Email: investor@Plandaíbiotech.com