Deals Demonstrate Growing Interest in NFC OpenSense(TM) for
Consumer Engagement, Product Security, and Anti-Counterfeiting Applications
OSLO, Norway, June 3, 2015 - Thin Film Electronics ASA ("Thinfilm") (OSE: THIN.OL; OTCQX: TFECY), a leader in the development and commercialization of printed electronics and smart systems, today announced it has signed additional agreements with leading companies in the spirits, tobacco, and fast moving consumer goods (FMCG) industries. These agreements include orders for demonstration systems featuring Thinfilm's NFC OpenSense product.
"Thinfilm's technology has the potential to fundamentally change the way consumers, products and brand owners all interact," said Davor Sutija, chief executive officer for Thinfilm. "These agreements show recognition of that vision, and we're excited to partner with global leaders in our efforts to bridge the physical and digital worlds and make everyday items smart."
NFC OpenSense tags are thin, flexible tags that can detect a product's sealed and open states and wirelessly communicate contextual content with the tap of an NFC-enabled smartphone or device. The tags contain unique identifiers that make it possible for companies to track products to the individual-item level. In addition, the tags remain active even after a product's factory seal has been broken - empowering brands to extend the dialogue and strengthen relationships with consumers.
In addition to the NFC OpenSense agreements, Thinfilm has achieved a number of key milestones so far in 2015:
- Thinfilm launched NFC OpenSense and unveiled the Johnnie Walker Blue Label® "smart bottle" with Diageo just prior to Mobile World Congress 2015 (which generated media coverage from 110 unique global outlets, including USA Today, The Daily Mail, Forbes, NBCNews.com, VentureBeat, CNET and CNBC's "Closing Bell")
- The World Customs Organization (WCO) approved NFC OpenSense a solution on its global anti-counterfeiting platform (the only NFC-based offering available to WCO clients)
- Thinfilm received an Innovation Award from FlexTech Alliance, an IMPACT Award from ECN, and a Best New Product nomination from RFID Journal
On July 15-17, Thinfilm will showcase NFC OpenSense at Mobile World Congress Shanghai 2015 as an exhibitor inside the "GSMA Innovation City" area. Kai Leppänen, Thinfilm's chief commercial officer, will also present during the event's IoT Summit session on the role that OpenSense and printed electronics can play in powering the Internet of Everything and creating a truly connected world.
About Thin Film Electronics ASA
Thinfilm is a leader in the development and commercialization of printed electronics and smart systems. The first to commercialize printed, rewritable memory, the Company is creating printed systems that include memory, sensing, display, and wireless communication, all at a low cost unmatched by any other electronic technology. Thinfilm's roadmap integrates technology from a strong and growing ecosystem of partners to enable the Internet of Everything by bringing intelligence to disposable goods.
Thin Film Electronics ASA ("Thinfilm") is a publicly listed Norwegian company with headquarters in Oslo, Norway; product development and production in Linköping, Sweden; product development, production, and business development in San Jose, California, USA; and sales offices in the United States, Japan and Singapore. For more information, visit http://www.thinfilm.no or follow us on Twitter @ThinfilmMemory.
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For more information on Thinfilm please contact:
Bill Cummings Jennifer Smith
Thin Film Electronics ASA Blanc & Otus for Thin Film Electronics ASA
VP, Marketing & Communications +1 415 856 5152
+1 408-503-7312 jsmith@blancandotus.com
bill.cummings@thinfilm.no www.blancandotus.com