Launch of Trifacta Wrangler Brings Award-Winning Data Wrangling Solution to the Desktop Free of Charge

Trifacta's Breakthrough Approach to Empowering Analysts to Achieve Greater Productivity When Working With Diverse Data Now Available to Everyone

| Source: Trifacta Trifacta

LAS VEGAS, NV--(Marketwired - Oct 19, 2015) -  Trifacta, the global leader in data wrangling software, today announced the release of Trifacta Wrangler. Trifacta Wrangler now puts intuitive, self-service data wrangling immediately into the hands of knowledge workers everywhere. With this release, anyone who works with data in Excel or visual analysis tools, such as Tableau, can use Trifacta for free to more efficiently explore and prepare diverse data for analysis. Combining decades of research in machine learning, data visualization, human-computer interaction and distributed processing, Trifacta Wrangler empowers users of all skill levels to discover, structure, clean, enrich, validate and publish their data for analysis using a connected desktop application.

Trifacta Wrangler is available to download today on Trifacta's web site.

"While Trifacta's enterprise product was built from the ground-up to be optimized for Hadoop, with Trifacta Wrangler, we are addressing the tremendous inbound interest in using Trifacta outside of the big data ecosystem," said Jeffrey Heer, co-founder and chief experience officer at Trifacta. "Our vision has always been to empower the people who know the data best to transform and blend raw data of all shapes and sizes in an intuitive and visual way that is complementary to the analysis tools they are already using."

Trifacta's industry leading data preparation solution was recently named a 2015 Ventana Research Technology Innovation Award winner in the big data category. Trifacta was also named a 2015 Red Herring Top 100 North America Winner, as well as a CRN 2015 Emerging Vendor. Earlier this year, Trifacta earned the top ranking in the first comprehensive end user data preparation study conducted by Dresner Advisory Services.

"With the launch of Trifacta Wrangler, we are excited to see one of our close partners in the Big Data ecosystem bring their breakthrough approach to data wrangling to the desktop," said Dan Jewett, vice President of product management at Tableau. "Trifacta Wrangler gives our customers a productive and intuitive solution for preparing complex data for visualization in Tableau. This will expand the variety of data our customers can directly use in Tableau."

Users only need a Mac or Windows computer and Internet connection in order to download, install and deploy Trifacta Wrangler on their desktop. Trifacta Wrangler's unique hybrid architecture lets users process data safely on their desktop without ever sending it to Trifacta, while maintaining all of the benefits of a cloud hosted application, regularly pushing new features and enhancements without painful upgrades.

With the release of Trifacta Wrangler, the flagship, Hadoop-focused Trifacta Data Wrangling solution will be renamed Trifacta Wrangler Enterprise.

"At Zendesk, we handle millions of customer interactions for our clients on a daily basis. These interactions come in the form of support tickets, emails, live chats and voice calls generating a wide variety of valuable usage data from our different products and APIs," said Adrian McDermott, SVP product development at Zendesk. "Trifacta Wrangler presents an exciting new approach that empowers data scientists and analysts to explore and transform data for broader interpretation and visualization."

Download Trifacta Wrangler for free today at www.trifacta.com/start-wrangling/. Trifacta will also be debuting Trifacta Wrangler at Tableau Conference 2015 in Las Vegas, where it will be demoed at booth #223 from Monday, Oct. 19 through Thursday, Oct. 22. 

Supporting Quotes

"There is a growing need in organizations to enable non-technical individuals to 'wrangle' the growing variety of data making up modern analysis efforts. The native form of this data often lacks the required structure or formatting necessary for analysis by business intelligence tools," said Claudia Imhoff, president and founder of the Boulder BI Brain Trust (BBBT). "The launch of Trifacta Wrangler is an important step forward toward empowering a wide breadth of users to access and manipulate complex datasets through an intuitive, visual workflow."

"ESG research shows that the complexity of data integration and preparation is the single biggest challenge to successful big data and analytics initiatives. Trifacta notably stands out for its ability to empower analysts to more efficiently explore and transform big, diverse data sets in Hadoop," said Nik Rouda, senior analyst at Enterprise Strategy Group. "By making this intuitive, visual approach to data preparation available as a desktop application free of charge, Trifacta is making it easy for anyone to ready data for downstream visualization and analysis."

"In my experience consulting for major corporations and as a Principal Data Scientist at LinkedIn, the most successful projects are ones that go the extra mile when it comes to investing in data wrangling early on," said Peter Skomoroch, data scientist and entrepreneur. "This has always been the most time consuming aspect of building data products or setting up analytics systems, and it's critical to get it right. I'm excited to see Trifacta Wrangler in the hands of more analysts, it is an intuitive power tool for normalizing, exploring and transforming raw data."

"As the organizer of Tableau's San Francisco Bay Area User Group, I have seen first-hand how Tableau's success bringing self-service data visualization to a broad spectrum of business and data analysts has created a fast-growing need to make the process of preparing raw data for visualization more productive and intuitive," said John Abdo, founder and CEO of Palette Software. "Trifacta Wrangler is a exciting new addition to this ecosystem for its ability to empower users of varying skill sets to more effectively discover and prepare data for visualization in Tableau." 

"My research requires me to deal with data in a wide variety of formats and structures. To analyze this diverse data effectively, it requires me or someone on my team to spend an extensive amount of time manipulating and organizing the data in excel before our analysis can even begin," said Katie Feilen, Ph.D. Proyecto Titi, Inc. "With Trifacta, our team can leverage a highly visual and intelligent product to accelerate the preparation of this data for the analytic initiatives of our primate conservation and behavioral research."

"KlearSky uses Trifacta Wrangler to standardize, enrich, and clean data for clients in the performing and visual arts like the Chicago Symphony Orchestra, the Steppenwolf Theatre Company, and the Lyric Opera of Chicago," said Ivan Medanic, CEO, KlearSky. Trifacta enables our analysts and our client's IT teams to work together to efficiently prepare the data needed to analyze patron behavior and to drive better engagement with audiences, donors and performers."

"As a leading supply chain services company, the success of our business relies upon our ability to build a holistic end-to-end view of the customization supply chain process for each of our customers and uncover areas where they can improve. This requires our team to efficiently access and analyze the growing variety of data generated from each stakeholder in the logistics process," said Chris Ristau, chief financial officer of Coregistics. "With Trifacta Wrangler, our analysts are empowered to quickly and intuitively prepare and analyze the disparate data sources that make up our customers' supply chain, accelerating our ability to drive cost savings and improved efficiency for our clients."

Additional Resources

About Trifacta
Trifacta, the global leader in data wrangling software, significantly enhances the value of an enterprise's big data by enabling users to easily transform and enrich raw, complex data into clean and structured formats for analysis. Leveraging decades of innovative work in human-computer interaction, scalable data management and machine learning, Trifacta's unique technology creates a partnership between user and machine, with each side learning from the other and becoming smarter with experience. Trifacta is backed by Accel Partners, Greylock Partners, and Ignition Partners.

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