Bahl & Gaynor Re-Launches Brand and Expands Communications to Marketplace

CINCINNATI, OH--(Marketwired - Dec 7, 2015) - Bahl & Gaynor Investment Counsel, Inc., an employee-owned registered investment advisor focused solely on dividend-growth strategies, today announced the launch of its new brand interface in response to increased awareness and demand among local and national clients. In conjunction with the new brand launch, the firm is celebrating 25 years of service to its valued clients.

As part of this re-brand, Bahl & Gaynor worked with New York-based DeSola Group, a strategic marketing and communications consultancy, to extend their reach as a tenured dividend-growth strategy manager. This was achieved through the development of a new brand strategy, visual identity and go-to-market approach, including a new online experience, marketing campaigns and an educational resource center focused on communicating the benefits of a dividend-growth investment approach.

"The launch of our new brand comes at a time when there is a great deal of uncertainty regarding the markets and how investors should position their portfolios for the future. This is evidenced by the interest and growth we have seen in our strategies and reinforces our belief in their continued relevance," said William F. Bahl, Co-Founder, Chairman and Portfolio Manager, Bahl & Gaynor. "As a firm, our client base has broadened considerably over the past five years and that has led us to reimagine our brand." 

"Bahl & Gaynor proudly celebrated its 25th anniversary this year. We believe that the growth we have experienced since our 1990 founding is indicative of the broad relevance and attractiveness of our investment approach. Our independence, employee-owned structure, midwestern location and values differentiate us from many of our peers. In addition, the size, depth and tenure of our investment team demonstrates our continued commitment to our dividend philosophy and our express intention to remain independent," said Vere W. Gaynor, Co-Founder, President and Portfolio Manager, Bahl & Gaynor.

"Bahl & Gaynor's reimagined brand experience is driven by their dedication to grow their clients' wealth and income, along with their unique expertise in dividend-growth investing," said Ryan DeSola, Director, The DeSola Group. "The online experience and dividend resource center demonstrates Bahl & Gaynor's ability and commitment to an evolving marketplace in finding new and innovative ways to educate and communicate with individuals, institutions and advisors."

About Bahl & Gaynor
Bahl & Gaynor Investment Counsel, Inc. was formed as a Registered Investment Advisor in Cincinnati, Ohio, on July 2, 1990, by the two founding principals, Bill Bahl and Vere Gaynor. The firm was founded with the intent of offering a well-defined investment philosophy emphasizing the long-term advantages of owning stocks that pay increasing dividends. Over the past 25 years, the firm has added more than 34 employees and manages or advises approximately $14.1† billion for high net worth and institutional clients nationwide. Bahl & Gaynor is independently owned by its investment professionals. For more information visit www.bahl-gaynor.com.

†Bahl & Gaynor regulatory assets under management were $8,100,056,494 and SMA platform assets under advisement were $5,981,452,355 as of 10/31/2015.